It’s 2018 and every business has a website, right? Not quite. The most recent ONS data found that only just over half of all UK businesses had one. But if you’re behind the curve don’t worry, Ketchup is here to support you in getting your business started online.
The first step is to accept that for many consumers the internet is now their first port of call. It’s true to say web searches have largely replaced word-of-mouth referrals.
And some 80% of internet users in the UK do online shopping, too (the highest rate in Europe).
In fact, e-commerce now accounts for over a fifth of total business turnover. So if you haven’t got a presence online just think what a 20% uplift in your sales could do for your business? It means a website is no longer simply desirable, it is essential to a modern business.
Find and capture new leads
The good news is that bridging the digital divide and getting your business started online is not as daunting as it might seem at the outset.
And with some professional input you’ll find and capture new leads. Take a look at http://www.ketchup-marketing.co.uk/capabilities/website-design/ for some examples of easy-to-navigate sites with eye-catching designs and compelling content. They are putting businesses like yours ahead of the competition.
In many ways getting your business started online is not dissimilar to starting your venture in the first place and you’ve done that successfully.
You’ll need a plan but drawing this up will break down the process into a number of tasks, making the whole thing easier to get your head around.
Here is our step-by-step guide:-
Write a lean business plan which should include market / SWOT analysis and how you’re going to fund the project
Research, register and purchase your domain name and ask Ketchup to host it for you
Make it legal – there are specific online business regulations relating to how you capture and store customers’ personal information. Make sure you comply
Write copy that sells but think images, audio and video, too. Ketchup’s expert copywriters can work with you on content. For tips see http://www.ketchup-marketing.co.uk/capabilities/copy-communication/
Commission an expert to design and build an easy-to-use website. If all your website needs to do is provide company information, testimonials and contact details then a brochure-style website will suffice. If you need to incorporate a blog or e-commerce functionality to sell good or services you’ll need a more advanced website platform. This will also require a merchant account and shopping cart tool.
Make sure your website is mobile friendly – analytic data shows a clear shift from majority desktop to majority mobile based traffic. And let Ketchup’s experts make sure that your shiny new site hits all the right buttons when it comes to Search Engine Optimisation
Consider having a Content Management System (CMS) so you can update your website regularly (good for Google rankings) without any knowledge of HTML or having to rely on external support
Think how you can keep in touch with visitors to your website. You’ll be able to build up a database and send out regular promotional emails. Online mailing system such as Mailchimp are free to businesses with 2,000 or fewer subscribers
Launch and maintain your website to keep it looking fresh. Use your social media channels to direct existing and potential customers to it. Install Google Analytics to help you track your visitor traffic patterns over time.
That’s a lot to take in all at once but talk to us and we’ll listen and put you in control. Get in touch here http://www.ketchup-marketing.co.uk/contact/