Michelle is our MD and Leading Strategist. Before Ketchup, Michelle was a high-flying Marketing Director and a Senior Project Manager for companies like IBM. So building successful brands in highly competitive sectors is in her DNA.
John is our Technical Director so he’s the technical wizard behind our digital capability. Most importantly, John can explain confoundedly complex technology in an easily understandable way. Rare gift.
Gary is our Creative Director responsible for web and print design excellence. His track record includes working for Huggies, Swinton Insurance, IBM, Matalan, JD Williams and much of the work in our Portfolio.
Kate works closely with Michelle as Marketing Strategist. Dynamic, versatile and enthusiastic, she has wide ranging experience in driving marketing activities from design and creative work through to analytical and research projects. Her passion is seeing our clients grow and flourish through clever marketing strategy and tried and tested solutions. You’ll find her easy to talk to and incredibly motivated.
Katie is our Creative Copywriter whose skills help all our clients boost sales, increase leads, convert customers and engage audiences with the latest techniques in copywriting coupled with her natural linguistic flair. She’ll use principles of persuasion, emotional drivers, human psychology and a little bit of magic to do this. She has also edited several books and will write her own one day. Or perhaps just a short story.
Ian is our Director of Copy and, after working in major London agencies (JWT, Ogilvy’s, FCB, Masius), he now uses his international-brand insight to create results for regionally-based businesses and start-ups.
Matt is our PR guru. Having been an award-winning BBC journalist, he knows a good publicity opportunity when he sees one. His strategic expertise, media contacts and writing skills are second to none.
Liz is our Account Director and star project manager. She cut her teeth working on major brands like BMI Baby, Interflora and Thorntons and delivers complete efficiency with an effortless, service-as-usual smile. When Liz drives, the wheels stay on the bus.
We’ve outsourced to the Ketchup design team for three years. We work so closely and intuitively they feel like an ‘in’ source’. And they’re very flexible as well as speedy; the perfect add-on resource when our in-house designers are over-stretched.
We are enormously pleased with our finished design and look forward to seeing how the website works for us in the future. We are excited about continuing to work with Ketchup with regards to SEO and regular blogging and are also thinking of further ways to extend our site.
Many thanks Michelle, all your hard work is much appreciated.
“We’re delighted with the new website and refreshed visual brand, which conveys the clarity and energy of Alacrita and is already achieving strong performance in search rankings, leading directly to new business.”