Creating a new brand from start-up is, in some ways, easier than trying to change consumer perceptions of an under-performing brand. At Ketchup we start at the bottom, with an underlying thought that sums up the brand’s value to potential customers.
That thought could be expressed in a baseline, in a visual style, in a logo, or a combination of all three.
However we say it, it presents consumers with a reason to become involved with the brand. It gives everyone inside the company a clear direction and sense of purpose. And it informs all brand communications.
New products and start-up companies face daunting obstacles, not least from established competitors. By devising unique market positionings and communicating valuable points of difference to consumers in powerful new ways, Ketchup enables brands to flourish and grow. Even in a desert.
Giving a brand the personality it needs to perform often just requires a little lateral thinking. The reworking of existing design and messaging, perhaps, to modernise the brand’s image and increase its appeal to a wider audience. Or the addition of extra values to ensure that the brand offering is superior to that of its competitors.
A brand may even need a ground-up marketing overhaul. Not just new clothes but a whole new way of talking to, interacting with and appealing to potential customers.
Our strategists carefully examine the consumer perceptions surrounding a brand and then build on them or, indeed, challenge them. Then our creative teams wield technology, bend words and shape the pictures that will ensure the brand has the personality it needs to achieve the attention and recognition in the marketplace.
Owned by Liz Stevens, Juniper-ash is a professional team of painters and decorators, full of passion for what they do – which is to create beautiful spaces inside and outside homes (offices, shops, barns… their expertise covers all areas!).
Following a period of growth, they decided to do some upgrading of their own.
When we took on project ‘Puddle’ we knew what we wanted to achieve but were unsure of how to go about it. We had used local supplies and tradesmen to Puddle Cottage and wanted to use a local website designer. Michelle talked us through every stage and kept us…
Just one line – LOOKING FABULOUS!!!!!
Absolutely delighted with my new website! It’s not just a website, it’s just part of a marketing strategy developed with Ketchup to ensure a joined up message. That said, it’s also a beautiful, shiny, slick, funky and innovative website that I love! With Michelle’s guidance on other activities, I’m…
We’ve outsourced to the Ketchup design team for three years. We work so closely and intuitively they feel like an ‘in’ source’. And they’re very flexible as well as speedy; the perfect add-on resource when our in-house designers are over-stretched.