MJD is a sophisticated design agency that specialises in creating high-visibility, commercially successful POS for major brands. Like Ketchup, they’re sales-focused and are judged on their results. In 2013 they won both Gold and Silver POPAI Awards, based on the success of their POS installations.
But they chose Ketchup Marketing to take their new brand identity to a new level. We turned it into a powerful selling tool revolving around an interactive website with a point-of-difference. We gave MJD’s site the chameleon-like ability to change its colour palette seasonally to match the mood of consumers, and increase its sales potential.