Lion Quays Hotel couldn’t afford to take a relaxed view of leisure. They were expanding fast and needed a brand identity that would be relevant to their three business areas; the hotel, the spa and the country club.
By revising their existing logo we were able to establish a main, umbrella brand identity. We were then able to roll out a three sub-brands that were visually distinctive yet maintained a strong family relationship. By planning a staged roll out, we were also able to generate significant cost savings.