Our Work - Dynamic Merchandise

Dynamic Merchandise

Re-energising the Dynamic brand 

As a listed supplier working with Coca-Cola, one of the 2012 official sponsors, Dynamic Merchandise is having an energetic year.

They charged Ketchup with creating a new website to communicate the company’s dynamism and showcase their capabilities to the full.

We started by creating a brand positioning, and writing a strap line that expressed their core activity in a couple of words.

Then we went on to design a graphic way of presenting Dynamic. Our design team used large images juxtaposed with bold fonts and messaging panels. And specified an ultra-accessible navigation system, for complete ease-of-use.

Our senior copywriter created a Dynamic tone-of voice, then wrote a series of direct, involving headlines leading into carefully balanced explanatory copy.  Most important of all, our Project Manager ensured the website was delivery on time, on budget and with a minimum of fuss. How Dynamic is that?