Lincoln’s new Acorn Free School proved to be an important branding project, with all communication proposals requiring approval by the Department of Education.
We employed a three-pronged strategy. Firstly we designed a new image projecting contemporary educational brand values. Secondly we wrote copy, designed and produced a website, prospectus, leaflets, signage and vehicle livery that projected the new image.
Thirdly we provided comprehensive PR support that communicated the school’s proposition to the local community.
Response at all levels was encouraging and the website now welcomes over 1000 visitors a week – a huge number for such a niche market.