If you drive a car of the order of – say – a Fiat Punto, you can afford a copywriter. How does that work? A Fiat main dealer will charge you labour at around £65 an hour for a good service. Ketchup won’t.
So, if it’s not the money, why would any frantically busy, BMW-driving Marketing Exec want to spend valuable hours fumbling about with a thesaurus and balls-ing up his customer communications? It must be the glamour.
A choir of heavenly blondes chanting “We Want Words!”
They’re there now. Looking out of the office window, I can see a throng of blonde nubiles chanting and waving placards. I daren’t show myself to them in case they start throwing themselves in front of the traffic. Can’t go out the front door in case the camera flashing brings on epilepsy.
So copywriting is better than being JLS. Easier too. All you need is a sharp pencil – although real pros use a Mac nowadays – and a basic grasp of the mother tongue. Even the language is on your side; being a mixture of Anglo-Saxon and French, it’s the slipperiest of tongues. Try, for example, to think of an English word that doesn’t have more than one meaning. An absolute gift for headline writers and punsters.
So come on you Execs, forget about running the company, this is important work….next time I’ll be telling you how to get started.
Coming soon…. Health warning for starlets
To avoid doing-it-yourself, call Michelle on 07747 604020 and ask her for a copy quote