A panda.

Published by Comments Off on A panda.

A Panda.

Not such a useless, fat, evolutionarily-challenged blighter after all, then?

Long live Google’s Panda update. Encouraging well-crafted, motivating, selling advertising copy. Obviating the need to ram every sentence with key SEO words.

Very cute, that Panda. Frying spam in its own fat. Obliterating the requirement to write 500 words of gibberish, when 20 good ones would sell the product.

So Google Panda heralds a new era of copy written to convert readers into buyers. Rather than word lists designed to roll the gormless eye of the search engine towards the website.

Break out the Champagne there, Benson.

Mind you, SEO did sort the hacks from the hicks. Real copywriters accepted SEO as a challenge. As in, how many times can you squeeze a fat ‘luxury holidays in the Mediterranean’ into a 100-word piece of resort copy? And we all had our own tricks. You could do things with punctuation that the machine didn’t notice but the reader did. For example: “….complete luxury. Holidays in the Mediterranean are always…” See what we did there?

Of course, we were practiced. Before SEO we had Client Presentation Suicide. It was a game that involved picking a random word out of a hat and inserting it into your part of the presentation. No matter how inappropriate. You try slotting ‘liberty bodice’ into a creative rationale to a furniture manufacturer. It certainly adds to the stress, especially as the loser buys everyone else a fat lunch.

So thanks for the Panda, Google, but copywriters were slotting subliminal little buzz words into marketing copy long before SEO was ever possible. Don’t believe me?

Take this piece for example. Have you noticed how many times the word ‘fat’ appears?

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