In my (quite extensive) experience, working with charity-based clients can be like herding cats. Or pushing water uphill without a paddle. Nothing could be further from the truth with OAR. To continue the watery metaphor – it was plain sailing.
OAR stands for Olympic Atlantic Row, and the idea is that two highly experienced ocean rowers – ex-Royal Marine Mick Dawson and British entrepreneur Andrew Morris – will cross the Atlantic in a rowing boat called ‘Bojangles’. They’ll set out from New York to row west to east (the hard way!), arriving in London in time for the start of the Olympics. It’ll be an inspirational journey designed to demonstrate to young people that anything is possible with determination and the will to succeed.
Stirring stuff. Well, it certainly stirred us into creating an inspiring website.
Our copywriting team – working in sync with the client – painted ‘alone against the mountainous seas of the mighty North Atlantic’ word pictures. The website design department, meanwhile, created a powerful design format and built the site in the time it takes to…ooh…row across Rutland Water.
At the present time, our brand development, advertising and print design services haven’t been called upon by the OAR team. But we’re working closely with the team over the coming months and once ‘Bojangles’ is launched our web team will be implementing web-based GPS tracking and live links so millions can follow the effort, stroke-by-stroke.
We’re excited to be sponsoring and supporting such an epic event!