Mostly it’s the stuff you don’t put in that makes a web design great

Published by Comments Off on Mostly it’s the stuff you don’t put in that makes a web design great

Let’s face it, the internet can be really irritating. When it gives you the football results before you’ve had time to watch Match of the Day, for example.

Then there are the websites that just won’t let you do what you want.

Like enter the site and get on with it, without going through an artificially clever intro – usually comprising some meaningless widdly boo and bong with the company’s logo.

Then there are websites that won’t let you have the info you want without sifting through a maze of drop-down menus.

And our pet hate. We call it commercial suicide. Web sites that don’t set out their stall in a way that lets you see the goods, understand the goods, desire the goods then buy ‘em!  Sites that don’t lead you in logically designed pathways through the product aisles – or the site-owner’s company ethos – to the check out.

Their designers ought to get out more. Drop the fascination with programming pyrotechnics and walk round a supermarket with their eyes open.

And the language! A recent blog – actually about blogging – included the sentences; ‘There is blogs that aren’t written in proper sentences.  There is advice sites with no advice on them”. How we hooted.

At Ketchup Marketing, we don’t believe in being technically clever for the sake of it. We believe in using technology, and creativity, to produce end results for our clients. Usually accompanied by the sound of ringing tills. Good old Return On  Investment.

We are experts in website design in Leicester – and have years of experience in creating websites that work, that regularly receive high traffic levels and easy to use. Created by disciplined designers who understand that less can be more, and written by professional copywriters.

It’s important, because your success – especially if you’re a young business – depends on attracting visitors in volume, them impressing them with a highly functional, attractive web page (see SEO for more on increasing visitors).  When people visit your site they must receive a brand-enhancing experience. Your site should help them make decisions and, ultimately, ensure they get what they want.

Contact us now, and talk to us about creating the perfect, and perfectly functional, website for your business. First consultations are FREE.

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