Choosing a design agency?
The question isn’t which design agency. It’s why.
Now don’t get us wrong, we have nothing against design agencies. After all, we are a design agency. partly. So if you’re looking for a spangley new business logo, a redesign of your corporate identity, a commercially successful website or a complete rebrand – we can thoroughly recommend us.
But are you? Are you just re-dressing your old website in a pretty new graphic frock? Are you just having a rebrand because the old logo has a few cobwebs hanging off it?
Of course you’re not; you’re moving your image forward so that it becomes more powerful, has greater appeal to a wider audience and – ultimately – allows you to grow your business.
Why hire a design agency when you actually need a marketing agency?
You have your beautiful, imaginative new identity, and everyone loves it (except the FD’s wife, of course, who doesn’t like anything). But then what? You’ll be wanting to use it in a marketing campaign to pull in new business and maximise the potential sales that a new look trails in its wake. And for that you’ll want an experienced marketing team with the in-house resources to give you a coordinated, sustained sales campaign.
Once again, we have no problem in thoroughly recommending ourselves.
Which comes first; the marketing or the design?
Actually it’s neither. Or maybe it’s both. Commercial pragmatism is a wonderful thing; it means that whenever our designers reach for their crayons, they also pick up their marketing hats. Our Marketing Director starts talking about communication strategy and target market appeal . The copywriting team chip in with message delivery concepts and tone of voice, straplines and campaign directions.
In short, we have an all-round discussion that results in ideas that can be used in a total communication package. So, when the time inevitably arrives when you want to translate the new brand identity into a poster, or use elements of the new web in a press ad, it all works. You gain sales, attract business, maximise the profitable effect of your marketing effort.
Trust us; we’re a marketing agency.