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Ketchup’s top tips for your website – part 1

Ketchup’s top tips for your website – part 1

Published by Comments Off on Ketchup’s top tips for your website – part 1

If you’re paying for a website for your business, you need to be sure it’s working for you and that you’ll get a return on your investment.  Here’s a selection of things we think you should seriously consider when you’re planning your webpages.

  1. Make sure your contact details are easy to find.  You might have a beautiful looking website but if no-one knows how to get in touch with you, you may as well have not bothered. And you can use Google Maps too.
  2. The ‘About Us’ page… Do you really need a page that talks about Uncle Bob starting the company in 1876?
  3. Address the reader – use ‘You’ & ‘Your’.
  4. Use testimonials – endorsements from your customers (real, not made up!) speak volumes.
  5. Sell the sizzle, not the sausage.  Don’t just talk about features of what you sell, emphasise the benefits.
  6. Don’t use huge blocks of text – it’ll put the reader off. Use headlines and break up lengthy paragraphs with subheadings. Check for typos!
  7. Demonstrate your expertise in your field.  Oh look. We’re doing that now.
  8. Use real photos. Give them a proper name.  A picture speaks a thousand words.
  9. Inject a bit of urgency with a call to action. “Call us now to find out how you can benefit!”  (You can if you like!)
  10. Make sure you’re updating your site regularly. Blogging is a good way of keeping content fresh.

More tips coming soon… in the meantime you can get in touch with us to find out more michelle@ketchup-marketing.co.uk

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