If you’re paying for a website for your business, you need to be sure it’s working for you and that you’ll get a return on your investment. Here’s a selection of things we think you should seriously consider when you’re planning your webpages.
- Make sure your contact details are easy to find. You might have a beautiful looking website but if no-one knows how to get in touch with you, you may as well have not bothered. And you can use Google Maps too.
- The ‘About Us’ page… Do you really need a page that talks about Uncle Bob starting the company in 1876?
- Address the reader – use ‘You’ & ‘Your’.
- Use testimonials – endorsements from your customers (real, not made up!) speak volumes.
- Sell the sizzle, not the sausage. Don’t just talk about features of what you sell, emphasise the benefits.
- Don’t use huge blocks of text – it’ll put the reader off. Use headlines and break up lengthy paragraphs with subheadings. Check for typos!
- Demonstrate your expertise in your field. Oh look. We’re doing that now.
- Use real photos. Give them a proper name. A picture speaks a thousand words.
- Inject a bit of urgency with a call to action. “Call us now to find out how you can benefit!” (You can if you like!)
- Make sure you’re updating your site regularly. Blogging is a good way of keeping content fresh.
More tips coming soon… in the meantime you can get in touch with us to find out more firstname.lastname@example.org