At Ketchup we’re rather proud of the fact that our most successful new business initiatives are the ones our clients run on our behalf. In other words, most of our business comes from positive word-of-mouth from satisfied customers.
Second to client recommendations comes our website, which pulls strongly. As you’d hope, since we’re in the business.
Amongst the recent leads generated by our site was the invitation to tender for the copywriting and design of a new website for a large firm of accountants; Acme Bean Counters or ABC Ltd. You may have heard of them.
(We think that years ago they cunningly contrived their name to give them lead position in the Yellow Pages but, as often happens when firms do their own marketing, their plans didn’t add up. Aaron Aardvark Accountants (AAA) beat them to it.)
Anyway, that’s another story and we could spend all day inventing names for companies. In fact, our copywriting team often does.
50 pages of carefully crafted copy before lunch
ABC wanted a quote for design and copywriting for a comprehensive, 50+ page site. Our lead copywriter did two separate estimates; one for a full site, the other for just creating copy for the 15 or so key pages.
ABC baulked at both prices. Which is odd, because our rates for copywriting are about a tenth of their rates for tax accounting.
‘We thought it would only take a couple of hours’ they said. Why? As accountants surely they could have figured out that writing fifty pages in – say – four hours meant we’d be spending just over 4 minutes on each page. We’re fast, but…
Even if it were physically possible, would you want your website – your primary point of contact with new business prospects – chucked together in under five minutes a page?
Then the Bean Counters came up with another plan. Could a copywriter spend a day with them showing them how it’s done? Because, of course, you can learn everything you need to know about marketing in a day, can’t you?
Astoundingly, we heard ourselves saying OK. Well, we try to be helpful. We also wanted to see how employing one of their £600-an-hour accountants to write 50 pages of web copy was going to save them money.
And we also thought we might pick up some tips on doing our books ourselves.
For more information regarding our copywriting or web design service please give Michelle a call on 0330 088 9277 or use our contact form here.