Yes, it’s that time of year again, the sun’s come out (finally) and shown us the cobweb that was sitting unnoticed high-up in the design studio, and that shiny, sticky bit of wall behind the spray mount cabinet where the propelled glue has managed to creep around the guard and land on the paintwork.
So, at Ketchup HQ we got busy yesterday morning. Not with client work (although we probably should have done) but instead with our environment. We moved the desks and vacuumed underneath and behind them, washed the cushion covers on the sofas and even Tommy Ketchup’s bed got the once over. He doesn’t like it as much now since it doesn’t smell of him anymore.
It makes you feel good to have a bit of a once-over. It re-confirms your faith in what you’re doing, renews and revitalises you. And yes, perhaps you saw it coming, but it’s worth doing that once in a while for your website, too. A bit of a ‘website MOT’ can work wonders for your marketing and taking the time to invest in that can pay dividends.
A bit of an update, a cheeky tweak to a page that could be converting better, a slight reformatting of contact forms, adding your Twitter or Facebook feeds… all of these things can have the effect of making your site easier to find in Google, more user-friendly and more sticky – that is, makes your visitor stay on the site a bit longer, read just a bit more and potentially become a customer.
Think of it as a spring clean of your online presence. And it’s a spring clean that needn’t cost you anything since we offer a free audit of your website as standard. Sound appealing? Feel the urge to get the digital duster and virtual polish out? Then give Michelle a buzz on 0330 088 9277 and them maybe she’ll get down from up that ladder where she’s cleaning the windows. Seriously, she’s gone a bit obsessive, please, call her now – if only for the sanity of the rest of the studio!
Original Thinking – No Artificial Additives