The Role of PR for SMEs
We don’t really do PR here at Ketchup. Or do we?
We do talk a great deal about embracing the whole marketing mix when it comes to promoting your brand – and in this current economic climate, small and medium-sized enterprises need to be aware of the many factors which will either strengthen or threaten their existence in the short, medium and long term. While SMEs need to be concerned with investing in their brand marketing strategy & shoring up their sales pipeline to ensure a secure and efficient revenue chain, a healthy PR campaign is a valuable addition to the mix.
Many traditional thinkers still believe that public relations deals only within the realm of damage limitation or engaging current clients and a very specific target audience; however with the advent of social media and with the subsequent increased leverage associated with such marketing communications, the correct targeting of a public relations campaign has never been more important. Forward thinking dictates that social media networking is fast becoming the preferred method of marketing for many global businesses.
The benefit that these have for SME’s is that there is usually little if any monetary investment while exposure can be phenomenal. It is therefore essential to gain a direct working knowledge of these sites; from such aspects as how to write a press release to how to actively engage the correct leads. The fundamental concept which needs to be recognised is that social networks are the marketplace of the future. In fact, if employed correctly, such word-of-mouth advertising can have the added benefit of generating more leads simply by increased social interest.
The principal benefit for small businesses is that this is still considered a niche market for many larger corporations. What presents itself here is a genuine opportunity to slide the proverbial “foot in the door” of what is proving to be a truly global marketplace. For guidance on your marketing strategy and how you can integrate social media into your marketing mix, call Michelle on 0330 088 9277