Gary stumbled across this joke again on Twitter the other day about marketing that has been doing the rounds for a while, but we thought it was still worth sharing…
“You see a gorgeous girl at a party and you say to her “Hi, I am rich, Marry me!” ~ That is Direct Marketing.
If she walks up to you and says, “Hi, you are very rich, I want to marry you” ~ That is Brand Recognition.
If you call her the next day and say, “I am very rich, Marry me” ~ That is Telemarketing.
If she slaps your face when you say “Marry me” ~ That is Customer Feedback.”
Funny? We liked it. But we also smile at this bit that can be added on:
“One of your mates says that there’s a gorgeous girl you should marry” ~ That’s social marketing.”
And hopefully, in a nutshell, that explains why using social media can help your business. Using Twitter and Facebook give you the opportunity to share not only your thoughts and ideas, but also good contacts via great public testimonials. 3rd party endorsements have massive influence and, if harnessed correctly, can be a hugely important addition to your over-arching marketing strategy.
If you think you “could do better” (as my teacher used to say!) with using social media as part of your marketing mix, then drop Michelle a line on 0330 088 9277. She is married though, so don’t go getting any funny ideas 🙂