Years ago, Siouxsie Sioux (of punk & goth-pop fame, for the benefit of younger readers, and by default, showing our age) commented that people just don’t pick holes out of society anymore. Perhaps we’re all becoming lazy. Lazy with our marketing too? Well we’d hope not…
There are many famous and amusing marketing blunders that spring to mind …Scandinavian vacuum manufacturer Electrolux using “Nothing sucks like an Electrolux” in one US ad campaign, and Vauxhall didn’t think to change their Nova model’s name so when it launched in Spain the locals thought it was a car called “doesn’t go”.
Well the Ketchup team were out and about in Birmingham in July and saw this lovely campaign The Big Bandage which is an initiative to raise support for the work of Birmingham Children’s Hospital.
Great idea, really nice branding which is consistent across their web presence as well as this ambient media – and this was a particularly novel way of taking the message to the people – but something was wrong. And it was one of those things we’d spot – picky as we are.
The last time we used a safety pin in the office was to hold Gary’s shirt closed when he realised he’d lost a button in a critical place, just before an important client meeting. And so we can say with some confidence that the safety pin holding the bandage around the injured tail of our four legged cow friend above was, in fact, the wrong way around.
We marketing folk can’t be perfect all of the time, but there’s no excuse for just being lazy.