The ‘Creative Process’ ..

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– isn’t that an oxymoron?

When we come to work with new clients there can occasionally be a slight sense of dread on their part that; a fear that we are going to arrive at their offices and “be all creative at them”.  And so we thought it would help to explain, step by step, how we actually work.

Yes, there is always ‘method’. No, there is not, as a general rule, much in the way of ‘madness’.

First of all, we do our best to get to know your business, your goals and aspirations. If we don’t understand where you’re trying to go, how are we supposed to help you get there?

Then we talk budget. Always a tricky part that, but it has to be done. We are always totally transparent and up front with our pricing. The price only changes if you decide to change or expand your brief.

Once we’re all agreed, off we go. You may only see the tip of our creative iceberg at this stage, while we sit down with you and ask probing questions and take careful, copious notes of your answers – this is the beginning of probably the most valuable part of our process. It’s the bit where we sit down and start hammering out ideas, evaluating your competition and developing an approach that is tailored to match your goals. A bespoke solution, because your business is unique and one size certainly doesn’t fit all.

Then we present our ideas – these could be rough designs and/or strategic suggestions – and with your approval, we begin to implement them, getting your feedback and sign-off at each stage.

Once the project is complete and delivered to your total satisfaction, we can continue to work with you to monitor and measure the impact on your bottom line.

So many oxymorons make up part of our daily language, it’s an open secret, you might say.  But we don’t believe that ‘creative process’ is one of them.

To see how a splash of Ketchup can transform your marketing, give Michelle a call on 0330 088 9277 or contact us here.

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