If, by now, you haven’t sussed out that here at Ketchup we are passionate about creating effective and worthwhile websites (among all of that other marketing ‘stuff’, you know the strategy and the tactics, the glorious cross-channel execution that results in sharp intakes of breath and fantastic client feedback) well, if that hasn’t quite been on your radar, well, this may not come as a shock to you…
“Sorry Mum! We got so busy doing work for our clients that we kind of forgot to include some of those lovely juicy ingredients in our own activities.” In our defence, there are only a few of us, and we are rather committed to looking after our clients, so it’s on the cusp of inevitable that we may fall a little behind with nurturing ourselves. Ssshhh… our own website is five years old… that’s old enough to be brushing its own teeth and riding a bike – possibly without stabilisers.
Despite having trusted advisers (every small business should have one!) to kick us purposefully up the rear-end we sometimes don’t actually have the hours in the day. Small businesses, we feel your pain – because we have first-hand experience of exactly the same thing.
So, we know that the way that people browse websites has changed over the last year or two (yawn… yes you know this too so we won’t bang on about it) but to discover from our webstats that our own visitor traffic peaked at no less than 77% from mobile devices… well, shall we say it rather focused the mind. In fact, over 1 billion people in the world today actually rely on their phones to access the internet. We read that online so it must be true.
Consequently, we have decided to make sure that none of our clients should ever find themselves in this quandary, and responsive website design (i.e. websites that work just as effectively on a mobile device as on “a proper computer” ) is now an integral part of our delivery process: all of our websites come responsive as standard. For no extra cost.
Research conducted by Morgan Stanley shows that mobile web will be bigger than desktop by 2015. If your strategy doesn’t include mobile, it doesn’t include most of your customers. And that aint good. And don’t go getting some crazy idea that only young ‘uns use their mobiles for web browsing. We know an 80 year old, Beverley, who is joined to her iPhone and iPad at the hip. The one that was replaced a couple of years back.
Want to get responsive? Give Ketchup Marketing a call on 0330 088 9277 or contact us here.