We may be a marketing agency but there are some trends and developments that even take us by surprise, and we’re not too proud to admit it. Case in point, in November 2013, whilst analysing our website results, we were shocked to discover that 77% of our traffic came from mobile devices – 77%!
We knew that the use of mobile devices to access websites was increasing among consumers, especially in retail sectors. However, this figure demonstrates that business users are getting in on the action too.
Our website was 5 years old at this point and we were always talking about a brand refresh and a new site. The number of people visiting us from mobile devices made us realise that a whole new website was in order, no more dithering, and we had to say no to some local projects to find the time needed. If we didn’t make our site more responsive for mobile users, a potentially huge chunk of our visitors would be alienated, exactly the opposite of what we wanted to achieve.
We don’t want your website to alienate potential customers either, which is why all websites developed by Ketchup are now mobile friendly as standard – there’s no extra charge.
Beyond our 77% website statistics shocker, the bigger picture figures speak for themselves. Over *1 billion people use their mobile device to access the internet, and a high percentage of them ONLY use their mobile device to access the internet. That’s right, no PC or Laptop access, purely smartphone and tablet surfing. According to Mashable in 2013 17.4% of Global Web Traffic Comes Through Mobile.
This figure is only going to rise and highlights just how important it is to your business and brand that your website, the window to your business, is easy to view, navigate, and interact with, whatever device is being used. If a potential customer accesses your site on the move and finds it slow to download and difficult to use, they will switch off, potentially never to visit again or consider buying the products or services you offer. Examples of mobile responsive websites developed this year include:
If you are looking for a new website, it absolutely has to be optimised for mobile. Find out how Ketchup can help you, call Michelle Jones on 0330 088 9277 today to discuss your new responsive website or contact us here.
* The International Telecommunication Union, November 2011