Marketing Agency

A-Z of Marketing: Agency

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Your Marketing Agency

Business is changing and becoming more virtual. As a result more and more business owners and start-ups are recognising the benefits of outsourcing critical business functions that they cannot carry out effectively themselves. Outsourcing not only frees up your time to concentrate on running and growing your business, but outsourcing key functions, such as marketing, can help you save money and see better results faster because you are working with experts.

What does a marketing agency do?
There are many kinds of marketing agencies of various shapes and sizes; all offering different levels of marketing support. They can act as your complete marketing department, which is great for SMEs and business start-ups that do not require full time support. Alternatively, a marketing agency can support you or your in-house marketing team with specific projects such as a customer survey, website development, or event planning and marketing.

Many businesses outsource some aspect of their marketing at some point in time.

Some agencies specialise in a specific industry and only work with organisations providing products and services across that industry. Others are more general and apply their expertise to businesses across many different industries.

How does outsourcing your marketing work?
When you have made the decision to outsource all or part of your marketing activity, it is crucial that you find a marketing agency that is a good fit for your business. The agency should be curious about your business and want to know about the long and short term objectives, and how you see the agency fitting in with what you are trying to achieve.

It is advisable to discuss your requirements with a number of agencies so that you are sure of a cultural fit and high level of understanding about your business. You need to trust the marketing agency that you decide to work with, after all they will be handling one of the most important parts of your business, great marketing leads to business growth, increased sales, and a strong brand. Great marketing is the key to business success.

Why Ketchup Marketing?
Ketchup Marketing prides itself on being your complete outsourced marketing department. We are made up of a strong team of people from marketing experts to graphic designers, copywriters, and website developers.

Combined our team has many years of experience in successfully planning and executing marketing campaigns and activities for organisations across a number of industries. We take our time to get to know your business and will always put a firm strategic plan in place before we begin to roll out any marketing activity.

We offer a number of services, from setting your marketing strategy so that it supports your business’ overall objectives, and delivering effective marketing campaigns, to making sure that your website is ranked highly is search engines through our Pay per Click and SEO copywriting services. We can support you as your marketing department, or work with your existing marketing department when time is tight and you need our expertise for bigger projects.

We also offer top end skills without the big city price tag from our offices in the East Midlands.

If you are looking to outsource your marketing and don’t know where to start, call Michelle or Kate today on 0330 088 9277 or use our contact form here.

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