Digital marketing

A – Z of Marketing: Digital Marketing

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Digital marketing is essential to all businesses today. Can you imagine if you didn’t have a website or if customers weren’t able to find you on social media? In this day and age, that would make your business virtually non-existent to your customers.

What is digital marketing?

Digital marketing is the promotion of your products and services using electronic media channels. This can include email, online advertising, SMS, social media, and more.

Digital marketing offers a number of benefits to businesses today, not least the fact that it is easy to measure campaign response and success. Whether you run campaigns through your website, email social media, SMS, or apps, you can collect a huge amount of useful information, and not just around the campaigns’ performance, but also about your customers themselves. We mentioned in our earlier A-Z blog on data about the importance of this information and digital marketing is a prime way of collecting it.

Simply put, digital marketing will allow you to get to know your customers and tailor your offers to suit their requirements.

The relevance of digital marketing to growing businesses

As the digital world continues to grow, we as users take in more and more digital information every day. If you take this into consideration, it’s obvious that digital marketing will be the marketing of the future and will only become more complex as it goes on. Taking only one example, the amount of people that prefer to read the news online instead of going out and buying a newspaper has dramatically increased over the past few years and we’re only going to continue that way. We are becoming and online nation.

Now people buy online more than they do on the high street and more and more people are accessing the internet solely on their mobile device. Customers now do all their research into what to buy via online channels. Online is where your customers are and that’s where your business needs to be too.

As a business that wants to grow, you may be interested in knowing that digital marketing is actually a much more cost effective way of advertising than regular marketing methods and it will reach a much broader audience. Each campaign can constantly be tailored to increase its effectiveness as relevant data such as click through rates, registration numbers, etc… become available.

In a nutshell, ignoring the fact that your business needs to be part of the digital world will do it no good. It’s vital to have a digital presence with the amount of people that use laptops, tablets, mobiles, and other digital devices. It’s as important for B2B organisations as it is for B2C companies. Most households have at least three digital devices that are in daily use so there’s no avoiding the fact that your business will be noticed much quicker by having a digital presence than they would without one. Getting the word out to potential customers has never been easier or more effective, so using digital marketing should really be a no-brainer!

To discuss how we can help you to plan and execute the perfect digital marketing campaign, call the Ketchup team on 0330 088 9277 or use the contact form here.

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