Google and SEO

A-Z of marketing: Google

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As a business, it’s important to have an online presence, but if no-one can find your website it won’t be much use to you. That’s where Google comes in. Thanks to the wonderful invention of search engines, we are now able to search for anything our heart desires and Google will find it.

As the biggest search engine in the world, Google constantly changes and improves the way it compiles search results to ensure that it presents us with the most relevant information. Therefore, if you’re a bridal store in Surrey you will want your website to rank on page 1 in search results when someone types in ‘bridal’ and ‘Surrey’. If this isn’t happening, you may be in trouble.

In the UK, Google is used to search for something around six times per second, and the UK only makes up around 5% of daily searches. The number of websites, blog posts, articles, and other information sources and content available on the internet is staggering, and it’s growing daily, so getting ranked highly is crucial for your business.

How does Google find relevant search results?

I’m sure you can imagine the amount of spam that Google has to try and filter in order to present relevant results to users. In order to do that, Google searches for specific things on websites that link to the searched subject. For example, the website may have certain keywords throughout its content that apply to the search. However, due to new changes in Google’s algorithms, there has to be much more on a business’ website than keywords for it to rank highly.

Search Engine Optimisation (SEO) is highly important to the success of business websites, but it’s an ever changing discipline and, unless you are an SEO specialist, it can be hard to keep up. At the moment Google requires websites to have constant fresh content. This could be in the form of a blog that is updated regularly, videos, or other attractions that can keep customers revisiting your site and encourages Google to index your business in relevant search results. The more genuinely relevant and authentic the content, the higher your business will be ranked in search.

When Google recognises that traffic is consistent, content is fresh, and links to other businesses are trustworthy, you’ll notice a gradual increase in your rankings. However, the way Google searches for the most relevant websites is likely to change and because of this, the best way to keep on top of these changes is to hire an agency that has the most up to date information. Google is the most used search engine on the web so using it to get ranked in potential customer’s searches could make all the difference to your business. Social networks and other forms of advertising will only take you so far and then you have no choice but to let giants like Google do the rest.

If you are looking for help with your website, whether it’s a complete redesign, a design refresh, or attracting quality visitors, the team at Ketchup can help. Contact us today on 0330 088 9277 or fill in our online form and we will be in touch to discuss your requirements in more detail.

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