Homepage design

A-Z of marketing: Homepage Design

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It isn’t hard to understand why homepages are so important for businesses. Generally, they are the first thing that a potential customer will see about your business, and we all know how far first impressions go. A homepage is a company’s face and needless to say, you will be judged by how it looks. If your homepage can intrigue a user just enough to make them want to learn more, and look at your products or find out about your services, your sales will undoubtedly increase. These days, if a person wants to find out about a particular business, they will visit that business’ website way before using its telephone number.

With this in mind, it’s obviously very important to get your homepage right. Its purpose is to draw people deeper into the website, and it should also guide your visitors easily onto the next step of their customer journey.

Therefore, your homepage should be an overview of everything that you offer as a business so that people will recognise what you do, where you do it, and who you do it for straight away. There are a few different ways that you can make your homepage into a page that will enhance the value of your website. Take a look at the tips below:

  • Think of a great tagline – A tagline should sum up what your business is all about and placing it on your homepage will immediately let people know where they are
  • Don’t plaster the business’ history all over the page – It’s likely that your customers will want to find out things about the business eventually, but it isn’t usually the first thing that someone wants to know. It’s like telling someone your life story the first time you meet them. Stick to the vital information when it comes to the homepage.
  • Include a search option – If you have a big stock list, a search bar could come in handy for your customers. Many people will automatically look for a search option on homepages because it saves time when they have something particular in mind and don’t want to have to search for it themselves. In a time where we want everything yesterday, visitors will want to get access to the information that they are looking for quickly.
  • Link everything – It’s no good having a picture of a product or offer on the homepage if your visitors can’t click on it and be taken directly to what they want. The purpose of using a website should be convenience, and the homepage should be no different. Try to make it as easy to use as possible. Links can also give you a great idea of the behaviour of your visitors while they are on your website as link clicks can be monitored.

Of course, along with being practical for your users, your homepage should also be visually attractive. The logos, adverts, and other graphics you use should be eye-catching and relevant to your audience, the design should support your brand. For example, a new product advert or rotating banner can be big and flashy to catch visitor’s attention, but when it comes to drop down menus, the text used should be understandable and fairly plain and simple. The homepage, along with the rest of the website must also be suitable for mobile phone access. Put time and effort into your homepage and you’ll see results.

If your website is in need of a refresh, or you need to make it more accessible for an increasing number of mobile visitors, we can help. Our clients have seen fantastic results from their new websites, why don’t you join them? Contact us today on 0330 088 9277 or complete our online form and a member of our team will get back to you.

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