A-Z of Marketing: LinkedIn
The social network LinkedIn has opened a massive strategic avenue for businesses. It’s natural for a business to want to create a Facebook or Twitter account but LinkedIn sometimes comes as an afterthought. For anyone trying to grow a business, this could be a huge mistake. The main reason for LinkedIn being such a major success with businesses and professionals is because it’s aimed at businesses and professionals, not just the general public. Everything on LinkedIn is business related.
With this in mind, businesses can get an awful lot out of a LinkedIn account. Some of the benefits include:
- LinkedIn Groups – The groups are an ideal place to share links to some of your blog posts. You can track down groups that are about the same industry as your business and skills and therefore target like-minded people that will be interested in what you have to say. This will increase traffic to your online content.
- Learn from others – LinkedIn is a social network that is full of people who have been there and done that. If you’re just starting out, or you’re branching out into different areas in your industry, LinkedIn is the best place to find advice from experts that have tried and tested it all before.
- It’s much easier to connect with people who will be interested in what you do – LinkedIn has over 200 million users and it’s organised in a way that will help you connect with the right people. There’s no time wasting with LinkedIn and what business owner has time spend on PR and advertising?
- Others will make connections for you – With LinkedIn, people you are connected to can introduce you to others that they think may be interested in your work. That way you aren’t just tied down to the people you are initially connected with and your network will continue to grow.
LinkedIn is all about building relationships with other professionals. It’s a place where you can be challenged on improving the way you work, staying innovative, and learning how to market your products and services in the right way. You can also build local links with other businesses that may end up referring clients to you in the future. LinkedIn is being recommended to university graduates as way of quickly getting on the career ladder and building a useful online network that they can maintain for life.
Many people that use LinkedIn find that they use it daily and build up valuable connections quickly. It’s important for a LinkedIn profile to be complete and include the vital details needed for others to want to connect with it. Once a profile is up and running there’s no end to the profits that can be gained from it. Every business needs good connections to survive and LinkedIn makes that possible in a quick and convenient way. In essence, LinkedIn is the Facebook of the business world and just as many individuals couldn’t do without Facebook these days, many businesses and professionals shouldn’t do without LinkedIn.
If you would like help building your business’ online presence it’s time to talk to the experts. Contact the Ketchup team today to discuss your requirements on 0330 088 9277, alternatively, complete our online enquiry form.
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