April Fool’s Day – why fooling your customers could be great for your brand

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We recently welcomed in April with the traditional April Fool’s Day antics and at Ketchup we even managed to fool a few people with our own email prank. This was very well received, and it made us think about the numerous benefits that being lighter hearted with your brand and marketing communications can bring to your business.

April Fools is seen by childish by some people, but it can be a great opportunity for brands to reconnect with their customers and potential customers by having a bit of fun. Remember, your customers are human beings, even when it comes to B2B marketing, and most people love a laugh.

Here are just a few of the benefits of taking part in April Fool’s Day

  1. It shows a humorous and more human side to your organisation – no matter what industry you operate in, people buy from people. Everyone loves a bit of fun, and playing a harmless joke on your customers on the 1st April can highlight the human side of your business and remind your customers that there are actually people behind your brand.
  2. You could make your customers laugh and improve relationships – leading on from the opportunity to highlight the more human side of your business, April Fool’s Day gives you the perfect excuse to make your customers laugh. This not only brightens their day, it will also paint you in a positive light and help you to build stronger relationships with your customers and prospective customers.
  3. It’s a great way to increase awareness and draw attention to your brand if you carry out your April Fool’s prank in the right way and it resonates with people, they will share it with their friends and colleagues. This is a fantastic way to increase awareness of your brand and make it memorable.
  4. Drive people to your website – your April Fool’s prank is the perfect opportunity to drive people to your website. Making your products and services part of the campaign means that you can easily encourage your customers and potential customers to click through to a landing page, or the relevant page on your website.

If you are going to play an April Fool’s Day prank on your customers and potential customers, try to make it relevant to your industry and the products and services that you provide. It’s also advisable to put yourself in your customer’s shoes and imagine how they would respond. Providing that the prank is amusing and in good taste then you should reap all of the benefits highlighted above.

If you are looking for an outsourced marketing department that can actively help you to grow your business, contact Ketchup today, pure marketing support with no unhealthy additives. Call 0330 088 9277, or complete our online form.

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