A- Z of Marketing: Online Advertising
The main objective of online advertising for any business is to increase awareness and drive people to look at what you can offer them. Advertising online can attract visitors to your website with the click of a button and in many cases, business owners can use this to accurately measure the amount of people that are enticed by their ads. When you know where to advertise, what successful online advertising means to you, and how your ads should be designed, you should have a combination that will increase your profits. So, how do you successfully advertise online?
- Find out what works for you – There are so many platforms and options offered that you could spend your entire budget on online advertising alone. To narrow down the best websites and platforms for you to use, you need to know where your audience is. Put yourself in their shoes and brainstorm what they would be searching for when coming across your advertisement.
- Set your objectives and measure results – As with all marketing campaigns, you need to know what you want to achieve. What will make your online advertisement a success for your business and how will you measure the results? One of the key benefits of advertising online is the ability to see how many people viewed or clicked on your ad, so you can see just how effective it has been. If people seeing your ad alone is a classification of success then you need to set that as an objective beforehand.
- Invest in the right design – Wherever you decide to advertise on the internet, the design of your online ad is crucial to attracting the right people. Anyone can produce an ad that has the right details, but it needs to catch the viewer’s eye enough so that they will follow your call to action. Sometimes there can be so many ads on any given website that consumers are subconsciously training themselves to ignore them so you need to stand out. Hiring a designer costs money, but the rewards should more than cover what you spend.
- Social media – Taking advantage of social media, and the online advertising options offered by the platforms that are relevant to your business, is a really effective way to target the right people. Not only can you get people to follow you so that they receive future promotional messages, but you can heavily drill down into your target market and tailor the advert specifically to that group. This can lead to higher levels of success at a fraction of the cost of some of the other online advertising options that are available.
Compared with traditional advertising, online advertising can be much quicker, much more efficient, and much more successful. Whether you want to hook new customers, increase website traffic, or keep existing customers returning for more, the internet is a wonderful and ever evolving tool to use.
If you are looking for support and the right team to help you make your online advertising activity a success, contact Ketchup today on 0330 088 9277, or complete our online form. We’ll have online advertising working for you in no time.