A-Z of Marketing: Quality
Many businesses when they think about offering high quality think that this only applies to their products and services. However, when it comes to your brand identity and the marketing activity used to promote your business and its products and services, quality should be at the top of your agenda.
The quality of your communication, messages, content, design, website, presentations, etc… directly influence the overall viewpoint that your customers will have of your business. Many organisations make the same mistakes when it comes to the quality of the marketing activity that they put out into the world and they just don’t realise the negative impact that this is having on their brand.
Common mistakes when it comes to compromising on the quality of their marketing include;
- Do it yourself design
There are a wide range of affordable graphic design packages out there, however, great design isn’t just about the tools used. There is a science involved in ensuring that a message is communicated correctly and that the design catches your customer’s eye for the right reasons. This all has to carry your customers through to taking the required action, such as picking up the phone, completing your enquiry form, or pressing the Buy Now button.
- Poorly written content
Just like design, there is a science to writing content that sells. Badly written content will create a bad impression and even discourage customers from buying from you. Common mistakes in this area include not proofreading your content and publishing it with spelling and grammatical errors, not having a call to action, and leaving out vital information that could have encouraged your customer to contact you.
- The clip art logo
Your logo is the most tangible element of your brand, it’s a large part of distinguishing yourself from your competitors, and it’s often what your customers see first before they find out anything else about you. Investing in a high quality logo (ask us to help) is one of the best things that you can do for your business, it will be with you a long time and is probably more affordable than you think. Nothing drags down the quality of a website or other marketing materials than a badly designed logo.
- A badly developed website
These days a your website is the most powerful bit of online real estate you have. It’s also more than likely going to be the first thing that your potential customer will see of your brand. The design and usability of your company website is vitally important. We are impatient when it comes to getting access to the information that we want, if it isn’t easy to find or your website is slow to load then people will leave and many get what they want from one of your competitors.
A well designed and functional website can be a key tool in helping you to grow your business. It can encourage a steady flow of enquiries, showcase your products and services, and be used as a platform for promoting great content.
We may be biased when it comes to promoting the use of a marketing agency to ensure that your marketing communications and materials are of the highest quality. However, you really do get what you pay for and high quality marketing is most definitely worth the investment.
Marketing is always better with Ketchup added, contact us today on 0330 088 9277 to discuss your requirements in more details. Alternatively, you can complete our online enquiry form