For any business, marketing management is one of the most important aspects of the day to day running of your business. It is also one of the most complicated for people who aren’t marketers and often neglected. Typically businesses open centred on the skill of one or 2 people, for example, when a new florist shop opens, the owner is usually a qualified florist (rather than a qualified marketing professional). At Ketchup, we believe that a clear marketing plan is crucial to the longevity of your business.
It is essential for the growth of any business to have a marketing strategy to attract new customers and make people aware that you exist and then to remind them to buy from you. Marketing also allows you to understand your customer better as you learn what marketing works better for you, and gives you an excellent opportunity to communicate with your customers.
Marketing management involves managing the whole marketing aspect of the business. It means planning, executing, reviewing and analysing the effectiveness of a campaign, keeping up to date with the online marketing efforts. Marketing managers must understand customers, be creative, meet deadlines and also do effective marketing! It is a big task and one that can have a significant difference on the effectiveness of your business.
This is why marketing management is so important. There are many aspects that need to be updated, added, co-ordinated or reviewed at any time, as well as overseeing a single project as well as ongoing campaigns.
A marketing manager will usually work with a team of marketers – including copy writers, website designers, digital marketing experts, publishers, PR agencies, printers etc. as well as having to communicate to the board of directors or business owners.
Whilst it is useful to be able to perform well all aspects of the marketing tasks, the skill set of being a marketing manager is a little different to that of a marketer. It is more about organisation, communication and cooperation.
With so many different skills needed both in the management and in the execution of the marketing plan, many businesses chose to use the services of an integrated marketing agency to ensure consistency and return on investment.
Ketchup is owned by Michelle Jone a qualified marketer with over 20 years of experience, our team also include fully qualified strategists, copy writers, graphic designers and web build experts, view the team here.
For more information about marketing management get in touch today.