the power of social media in marketing

The power of social media in marketing

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The way businesses interact with their customers is changing – it’s no longer enough just to have a website and send out the odd newsletter.

Social media helps you to get your content seen by a community of people interested in you and what you offer. Build a relationship with them, and they’ll view you as someone they trust – and people buy from those they trust.

The first recognisable social media site, Six Degrees, was created in 1997 and combined personal profiles, instant messaging and friends. While they feel like they’ve been around forever, it wasn’t until 2006 that YouTube, Facebook and Twitter really took hold.

Social networks help you engage with your customers in real time. Simply put, they allow your brand, your business and your customer to interact freely and quickly.

So how can you harness the power of social media in your marketing?

Sign up to a social media platform that suits your style of business. Start a dialogue with your customers. Be authentic. Encourage them to leave reviews and feedback. Capture their interest. Step into their world. Make sure you reply to queries and respond to comments. Positive user-generated content is a powerful endorsement for your business.

Let’s take a quick look at some of the most popular social media platforms.



facebookA few years ago, people thought Facebook was just for keeping up to date with friends and family (let’s not mention tracking down old girlfriends…).

Now it’s one of the most effective tools for reaching new audiences and engaging with current customers, generating leads, profile raising and making some brand noise.

Not to mention being able to target specific audiences based on location and demographics to behaviour and interests… it’s cost-effective, it’s easy to do and it works.

Top tip! Use images abundantly as they tend to attract the most likes, shares and comments. According to Facebook, images account for 75% of content posted by brands.

Speak to our experienced team about how your business can get the most out of Facebook.



instagramEvery month, 600 million active users tell us about their lives via Instagram.

Every day, one billion photos are liked. This is where quality beats quantity. According to Forrester Research, Instagram user interactions with brands is 400 % higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

As with all social media sites, it’s about keeping your followers entertained and engaged, so you’ll need to post photos that will inspire your target audience to be part of the lifestyle that your business represents.

There are some fantastic tips available online to make the most of your business the Insta way – all you really need is your phone and a great picture – but if you’d prefer to talk to a human, ask our friendly team for a few pointers.



linkedinLinkedIn is the network for professionals. Our top tip? Writing posts just for LinkedIn grows your brand and your connections. It’s also a great platform to build a relationship with influencers. Learn the rules. Follow them, share their content, engage and interact. Give people solutions to problems they don’t know they have. Like Zig Ziglar said:

“If you help enough people get what they want, you will get what you want.”

There’s lots of info available about marketing at LinkedIn but we know you’re busy people and are short on time so give us a call if you’d appreciate our help.


snapchatRelatively speaking, Snapchat’s the new kid on the block. It can help you build an engaged following, increase loyalty and boost your brand visibility if your target market is teenagers to 25 year olds.

These fast delivering platforms don’t like contrived messages. It’s about being spontaneous rather than scripted, memorable rather than mass market. You have just seconds to create an impact…

For a snap shot about Snapchat and its capabilities, just give us a call.



pinterestPinterest is visually led by definition – in the word of its co-founder, it’s a dream catcher, helping you plan, turning thoughts into reality and keeping a close eye on the latest trends and influences in the marketplace. Perhaps even inspiring them.

We’d love to tell you more about the power of social media for your marketing campaigns so please get in touch …any way you choose!

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