Using social media to market your business

How marketing uses social media

Published by Comments Off on How marketing uses social media

Social media can help get the word out about your business. But, more than that, it provides you with an opportunity to start a conversation with your target audience and build long-lasting relationships.

Get your social media marketing strategy right and you can truly engage with current and future customers and turn that engagement into sales, growing your business.

More than four in five businesses are using platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest but not all do so effectively.

You’ll need to decide which social media ‘channels’ are most suitable for your business and you’ll need to make time for it and plan ahead.

You’ll need to adopt the right tone and speak with one voice in keeping with your branding and image. Always be consistent in your message across platforms.

Here are five more reasons why social media marketing could be right for your business:-

  1. Your fans, followers and connections are the people most likely to tell their friends and associates about you. They can be your sales force and bring you new customers.

  2. Social media is very popular with all ages and demographics so will touch nearly every customer you come into contact with.

  3. Social media adverts are a low-cost way to promote your content, new products and special offers and get your voice heard amid the din.

  4. Social media encourages a two-way dialogue so learn to listen, you’ll find out more about your audience and their interests and can gather instant market research. You can be nimble and respond quickly in or out of business hours. It can be a great demonstration of the level of customer service they can expect from you.

  5. Social media users are active and most will have smartphones so will see your posts many more times than they will actually visit your business. Your social media sites can also become the go-to place for customers who want to learn more about you and search engines may also take them to your business. Sharing any email marketing you do on social media is another way to extend your reach.

So which social media networks would work best for my business?

  • There are few small businesses that couldn’t benefit from having a Facebook page so it’s as good a place as any to start. In fact, some start-ups and small businesses use a business page on Facebook as a kind of unofficial website. It’s easy to use and update and gets you connected.

  • LinkedIn tends to work best for professionals and business owners seeking to build a network and collaborate.

  • Pinterest is a great way to showcase your company’s products and services and drive traffic to your website.

  • Instagram is great for lifestyle content, showing what goes on behind the scenes and building a visual story of your business.

  • Snapchat is a good vehicle to reach a newer, younger audience such as the millennial generation..

  • And Twitter is great for sending out messages and links to blogs and web pages and for becoming a member of a wider community.

To build a social media platform that your customers will enjoy you’ll need good visuals – pictures or video – and an ability to rein in the words as little and often works best. Posts should seek to inform, entertain and inspire. If you want a longer form write a blog instead.

Calls to action are fine, but direct sales pitches should be used sparingly or you’ll risk switching people off. You want people to ‘buy in’ to your brand and interact as that’s the way to build a fruitful, long-term relationship.

Getting it right requires careful thought and commitment so if you need help or don’t have the time (or both), ask the team at Ketchup.  Contact us here or socially we are here and here ..

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