Doesn’t every little girl dream of fairy-tale castles?

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Belvoir Castle has been in my sight for years. Literally. We can see its historic outline, rising proudly over the Vale of Belvoir, from our office. Mysterious in the mist, glorious in the sunshine, hugely impressive whatever the weather. It’s one of our best known local landmarks. So when the call came in that a local client wanted us to design a web page and copy to portray a luxury brand, I got a little bit excited. Could it be? Dare I hope?

When you’ve been trying to court a particular client for years and have finally cracked it, it does feel like a dream come true.

From the very beginning, this was no ordinary project for me as I’ve been going to Belvoir Castle since I was a child. That magic combination of towering turrets, hundreds of rooms, knights in armour and hide and seek gardens…

View from Belvoir Castle

Doesn’t that view just make your soul soar?

As you can imagine, it was no hardship to be summoned for a meeting with their very enthusiastic team, clearly focused on telling the next chapter in Belvoir Castle’s story.

With a head full of ideas, I couldn’t wait to share the good news about our involvement in the redevelopment of the Engine Yard – a cluster of historic Victorian buildings repurposed to create a rural retail village unlike anything else in the area – and to brief our Head of Design about colours, concepts and creativity. One of our copywriters became rather giddy at the prospect of writing something involving the words ‘shopping’ and ‘spa’ and immediately requested a site visit. As a team, we knew we needed something that reflected the legacy and heritage of this special development. For me, the chance to help bring an ambitious new initiative to fruition in a place where I walk my dogs (and drink in the local pub) made it extra personal.

I won’t give too much away. In any case, you can see the result for yourself at, the eagerly awaited and recently launched website that sparked so much excitement at Ketchup HQ all those months ago.

There’s more about the work we did here – and by the time you read this, there could well be more to see. As the official launch draws closer, the original site is expanding. You may already have spotted our adverts in the regional press.

the Engine Yard at Belvoir Castle full page adWe are also proud to be working on the main Belvoir Castle website. Attracting thousands of visitors from all over the world, we’re thrilled to be helping them create a new site to meet demand and promote just how much there is to see, do, experience and enjoy on the beautiful Belvoir Estate.


Who said you should never work with children or animals

Who said you should never work with children or animals?

In the spirit of research, you understand, I spent a wonderful day there over Easter, exploring the Castle and grounds and stealing chocolate eggs from small children.

Me, looking a bit sheepish

Me, looking a bit sheepish

Luckily for us, we’ll be spending more time at the Castle in future, helping the team there shape their marketing strategy.

This little gem in the countryside is one of the jewels in Ketchup’s crown. And it’s made one little girl very happy indeed.

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