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How marketing uses social media

November 23, 2017 9:12 am Published by Comments Off on How marketing uses social media
Social media can help get the word out about your business. But, more than that, it provides you with an…


10 Reasons to work with an …

April 25, 2017 9:45 am Published by Comments Off on 10 Reasons to work with an …
.. Integrated Marketing Agency Many businesses use an integrated marketing agency such as Ketchup Marketing to deliver their marketing communications and…


Why Marketing Management is Important

April 10, 2017 3:00 pm Published by Comments Off on Why Marketing Management is Important
For any business, marketing management is one of the most important aspects of the day to day running of your…


Why Marketing Strategy is Important

March 2, 2017 10:37 am Published by Comments Off on Why Marketing Strategy is Important
When it comes to the effective marketing of a business, one of the most important things that you can do…


Return on Investment (ROI) and Marketing

September 18, 2015 1:15 pm Published by Comments Off on Return on Investment (ROI) and Marketing
Return on Investment (ROI) which is most closely associated with the worlds of finance and investment.  In the case of marketing,…


A – Z of Marketing: Research

June 5, 2015 10:17 am Published by Comments Off on A – Z of Marketing: Research
Marketing Research As the saying goes, knowledge is power, and nothing could be further from the truth when it comes…


A-Z of Marketing: Quality

May 29, 2015 8:32 am Published by Comments Off on A-Z of Marketing: Quality
Many businesses when they think about offering high quality think that this only applies to their products and services. However,…


Ketchup clients clean up …

May 21, 2015 8:34 am Published by Comments Off on Ketchup clients clean up …
….at the 2015 Mercury Business Awards There is nothing that we love more than seeing our clients succeed. So you…


A-Z of Marketing: QR Codes

May 21, 2015 8:27 am Published by Comments Off on A-Z of Marketing: QR Codes
When QR codes were first launched businesses went crazy, adding them to everything that they could. However, the excitement has…


A – Z of Marketing: Public Relations

May 13, 2015 8:21 am Published by Comments Off on A – Z of Marketing: Public Relations
Public Relations, or PR, activity can be extremely useful to all kinds of businesses, whether they are small, big, or…


A-Z of Marketing: Pinterest

May 7, 2015 8:16 am Published by Comments Off on A-Z of Marketing: Pinterest
In the last few years, Pinterest grown more and more popular, to the point where it is predicted to overtake…


A- Z of Marketing: Online Advertising

April 28, 2015 8:06 am Published by Comments Off on A- Z of Marketing: Online Advertising
The main objective of online advertising for any business is to increase awareness and drive people to look at what…


A – Z of Marketing: Offers

April 22, 2015 8:02 am Published by Comments Off on A – Z of Marketing: Offers
Everyone loves a bargain, that’s why most businesses will put on special offers and discounts for new and existing customers…


A-Z of Marketing: Marketing Message

April 13, 2015 9:30 am Published by Comments Off on A-Z of Marketing: Marketing Message
When you create a marketing campaign, you must decide upon a clear and concise message that calls your customers to…


Do you need to go all Taylor Swift ..

April 7, 2015 7:47 am Published by Comments Off on Do you need to go all Taylor Swift ..
… when it comes to buying domain names? When it comes to purchasing domain names for your business it used…


A-Z of Marketing: Marketing Mix

March 6, 2015 8:08 am Published by Comments Off on A-Z of Marketing: Marketing Mix
When a business wants to market products and services it’s important to consider several different aspects that will help you…


A-Z of Marketing: Logo Design

February 20, 2015 9:04 am Published by Comments Off on A-Z of Marketing: Logo Design
A logo is a tremendously important part of building a brand that your customers instantly recognise. It can be a…


A-Z of Marketing: LinkedIn

February 17, 2015 1:02 pm Published by Comments Off on A-Z of Marketing: LinkedIn
The social network LinkedIn has brought tremendous benefits for businesses. It’s natural for a business to want to create a…


A-Z of Marketing: Lead Generation

January 30, 2015 8:23 am Published by Comments Off on A-Z of Marketing: Lead Generation
Generating leads is so important to ensuring that your business is successfully, so much so that we have even discussed…


A-Z of marketing: Internet marketing

January 23, 2015 8:15 am Published by Comments Off on A-Z of marketing: Internet marketing
The number of your potential consumers who use the internet on a daily basis to browse websites, research products, and…


A-Z of Marketing: Instagram

January 9, 2015 9:15 am Published by Comments Off on A-Z of Marketing: Instagram
Instagram is just one of the many social media platforms available today and it can help boost businesses in many…


A-Z of Marketing: Infographics

January 7, 2015 9:09 am Published by Comments Off on A-Z of Marketing: Infographics
A-Z of Marketing: Infographics Infographics are becoming increasingly popular as a marketing tool and as a way of presenting information…


A-Z of Marketing: Images

December 15, 2014 12:44 pm Published by Comments Off on A-Z of Marketing: Images
It’s a well-known fact that images can convey a lot of information quickly. With this in mind, it’s clear how…


A-Z of marketing: Homepage Design

December 5, 2014 7:58 am Published by Comments Off on A-Z of marketing: Homepage Design
It isn’t hard to understand why homepages are so important for businesses. Generally, they are the first thing that a…


A-Z of Marketing: Google+

November 28, 2014 9:43 am Published by Comments Off on A-Z of Marketing: Google+
Google+ seems to have been a bit hit or miss in terms of popularity and utilisation by businesses but those…


A-Z of marketing: Google

November 21, 2014 8:37 am Published by Comments Off on A-Z of marketing: Google
As a business, it’s important to have an online presence, but if no-one can find your website it won’t be…


A – Z of Marketing: Email

November 6, 2014 5:40 pm Published by Comments Off on A – Z of Marketing: Email
It’s unlikely that any of your customers don’t use the internet in some form, whether it is via a computer,…


A – Z of Marketing: Events

November 5, 2014 9:21 am Published by Comments Off on A – Z of Marketing: Events
Promoting your business is vital to making it a success, after all, if no-one knows who you are and what…


A – Z of Marketing: Digital Marketing

October 30, 2014 5:10 pm Published by Comments Off on A – Z of Marketing: Digital Marketing
Digital marketing is essential to all businesses today. Can you imagine if you didn’t have a website or if customers…


A – Z of Marketing: Differentiation

October 23, 2014 4:57 pm Published by Comments Off on A – Z of Marketing: Differentiation
You can use all the marketing tricks in the book but if you don’t differentiate yourself from your competitors, you’ll…


A – Z of Marketing: Design

October 16, 2014 4:45 pm Published by Comments Off on A – Z of Marketing: Design
The whole purpose of marketing is to bring in more customers, and therefore increase sales. However, it isn’t just the…


A – Z of Marketing: Data

October 8, 2014 8:30 am Published by Comments Off on A – Z of Marketing: Data
High quality data is the foundation of effective marketing. Collecting, analysing, and using data is the best way to get…


A-Z of Marketing – CRM

September 26, 2014 7:30 am Published by Comments Off on A-Z of Marketing – CRM
A-Z of Marketing – Customer Relationship Management Developing a good relationship with your customers is vital to a successful and…


A-Z of Marketing: Copywriting

September 12, 2014 8:22 am Published by Comments Off on A-Z of Marketing: Copywriting
There is nothing more likely to put off your customers than badly written copy, whether it’s on your website, in…


A – Z of Marketing: Competitors

September 5, 2014 7:20 am Published by Comments Off on A – Z of Marketing: Competitors
We continue our A-Z of Marketing blog series by looking at competitors. So often we get caught up in the…


A – Z of Marketing: Budget

August 29, 2014 8:09 am Published by Comments Off on A – Z of Marketing: Budget
Marketing Budget When you are looking at how to market your business it is always advisable to look at setting…


A – Z of Marketing: Brand

August 22, 2014 3:16 pm Published by Comments Off on A – Z of Marketing: Brand
What is a brand? We have already touched on the subject of this subject in our beginners guide to branding…


A – Z of Marketing: Blogs

August 15, 2014 8:58 am Published by Comments Off on A – Z of Marketing: Blogs
Continuing our A-Z of marketing we are talking about blogging. The truth is that blogs are one of the most…


A-Z of Marketing: Agency

August 8, 2014 9:00 am Published by Comments Off on A-Z of Marketing: Agency
Your Marketing Agency Business is changing and becoming more virtual. As a result more and more business owners and start-ups…


A-Z of Marketing – Advertising

July 21, 2014 4:38 pm Published by Comments Off on A-Z of Marketing – Advertising
We continue our A-Z of marketing with one of the oldest marketing methods available, advertising. The first recorded piece of…


A – Z of Marketing: Audit

June 14, 2014 9:06 am Published by Comments Off on A – Z of Marketing: Audit
What is a marketing audit? If you want your business to succeed and grow, you need to market your products…


8am, June 10th 2014.

June 10, 2014 8:00 am Published by Comments Off on 8am, June 10th 2014.
The moment the .uk was born What’s in a domain name? Actually, quite a lot. Like a regional accent, a…


Your beginner’s guide to branding

May 18, 2014 8:42 am Published by Comments Off on Your beginner’s guide to branding
One of the most common misconceptions we come across as a marketing agency is that branding is only for the…


Are you thinking FAQ it?

April 13, 2014 6:55 pm Published by Comments Off on Are you thinking FAQ it?
There has been a lot of debate over the years about the pros and cons of FAQ (Frequently Asked Questions)…


Another Case of the Cobbler’s Children

February 18, 2014 11:02 am Published by Comments Off on Another Case of the Cobbler’s Children
If, by now, you haven’t sussed out that here at Ketchup we are passionate about creating effective and worthwhile websites (among…


The ‘Creative Process’ ..

January 9, 2014 1:25 pm Published by Comments Off on The ‘Creative Process’ ..
– isn’t that an oxymoron? When we come to work with new clients there can occasionally be a slight sense…


Marketing Solutions on a Budget

December 12, 2013 11:17 am Published by Comments Off on Marketing Solutions on a Budget
Being paid for doing a job well feels great but getting good feedback feels brilliant – and not all of…


Social Media Marketing

November 11, 2013 10:30 am Published by Comments Off on Social Media Marketing
Just Who’s Managing Who These Days? A few years ago, we used to impart our wisdom to clients along these…


Why not on the High Street?

August 21, 2013 10:14 am Published by Comments Off on Why not on the High Street?
According to a recent Survey conducted by Live & Breathe, 73% of shoppers care that the nations high street are…


How much effort?

August 12, 2013 1:03 pm Published by Comments Off on How much effort?
Years ago, Siouxsie Sioux (of punk & goth-pop fame, for the benefit of younger readers, and by default, showing our…


Getting bogged down in data

June 18, 2013 10:00 am Published by Comments Off on Getting bogged down in data
It’s not sexy, management information… data…stats… stuff that needs interrogating to tell you that what you’re doing in your business…


What price quality?

June 10, 2013 10:00 pm Published by Comments Off on What price quality?
When you’re out networking, as many busy business-owners & directors do week-in, week-out, you build up a great rapport with…


All A-board!

May 31, 2013 2:12 pm Published by Comments Off on All A-board!
It’s my turn to have a little bit of a grumble today. I shouldn’t really, the sun’s finally out and…


Oh Blogger It!

May 20, 2013 11:17 am Published by Comments Off on Oh Blogger It!
Ever look at your own website and think it’s not quite up to scratch? Fed up of the familiar colourways,…


“Happy Hour”

May 16, 2013 10:07 am Published by Comments Off on “Happy Hour”
Will you ask our brand consultants and copywriting team to create new product names, or devise a new proposition and strap line for your…


Open for Caravans!

May 3, 2013 2:42 pm Published by Comments Off on Open for Caravans!
  Back in February I met John and Lynn who whilst local to our Melton Mowbray office had purchased a…


The Role of PR for SMEs

May 1, 2013 3:37 pm Published by Comments Off on The Role of PR for SMEs
We don’t really do PR here at Ketchup. Or do we? We do talk a great deal about embracing the…


Spring Cleaning Season

April 26, 2013 2:56 pm Published by Comments Off on Spring Cleaning Season
Yes, it’s that time of year again, the sun’s come out (finally) and shown us the cobweb that was sitting…


How expensive is cheap?

April 9, 2013 10:30 am Published by Comments Off on How expensive is cheap?
As we’re fond of telling anyone who’ll listen; we’re immensely gratified when a client comes to us on the recommendation…


How many beans make five? Is it nine?

April 2, 2013 9:00 am Published by Comments Off on How many beans make five? Is it nine?
At Ketchup we’re rather proud of the fact that our most successful new business initiatives are the ones our clients…


Does brand loyalty exist anymore?

March 15, 2013 5:20 pm Published by Comments Off on Does brand loyalty exist anymore?
A wise man once wrote “Loyalty is for the dogs. Count me among the cats. And count me twice—once for…


Thank You – from The Meadows

February 27, 2013 4:09 pm Published by Comments Off on Thank You – from The Meadows
Dear Michelle and your fabulous team John and I were so excited to see our website “live” and what a…


Blogger’s Blog – part 3

February 11, 2013 9:55 am Published by Comments Off on Blogger’s Blog – part 3
And another blogging thing OK, let’s pretend three things. Firstly, that you’re not busy and have nothing better to do….


Blogger’s Blog – part 2

January 7, 2013 12:25 pm Published by Comments Off on Blogger’s Blog – part 2
It’s like reverse Tourette’s If you read the first part of the Blogger’s Blog you’ll know we posed the question…


Blogger’s Blog – part 1

December 17, 2012 5:08 pm Published by Comments Off on Blogger’s Blog – part 1
Writer’s blog A couple of years ago a client of ours was heartily pooh-poohing the idea of blogs. “Who the…


Did you pack the case yourself, sir?

December 3, 2012 3:58 pm Published by Comments Off on Did you pack the case yourself, sir?
Don’t let anyone pretend otherwise. No matter how sophisticated marketing techniques become, no matter how accurately the latest techniques can…


Business Blogs – 10 Top Tips

November 15, 2012 7:22 pm Published by Comments Off on Business Blogs – 10 Top Tips
… from Ketchup Marketing In 2012 Ketchup Marketing have designed, built and launched 24 websites (another 9 are pending pre…


How to ‘kettle’ hundreds of new customers

September 6, 2012 2:52 pm Published by Comments Off on How to ‘kettle’ hundreds of new customers
Having the best product or service. Concentrating on customer service. Offering the most competitive prices. Working every hour and going…


Serious business – playing with trains

August 29, 2012 10:35 am Published by Comments Off on Serious business – playing with trains
All boys like trains. Especially when their train sets cover over 19 acres of ironstone quarry and include classic trains,…


Another gold for the British rowing team

August 14, 2012 5:01 pm Published by Comments Off on Another gold for the British rowing team
A huge number of unseasonal icebergs off the Newfoundland coast forced the British rowing team of Andrew ‘Mos’ Morris and…


Choosing a design agency?

July 12, 2012 9:37 am Published by Comments Off on Choosing a design agency?
The question isn’t which design agency. It’s why.  Now don’t get us wrong, we have nothing against design agencies. After all, we…


EU Cookie Law threatens 92% of UK companies

June 19, 2012 8:49 am Published by Comments Off on EU Cookie Law threatens 92% of UK companies
Half-baked EU Cookie Law threatens 92% of UK companies Following straight bananas and standard-sized apples, the EU has passed a…


Client Testimonial

June 15, 2012 3:40 pm Published by Comments Off on Client Testimonial
Ketchup Marketing have been a fabulous company to work with.  We had a basic idea of what we wanted our…


What did you do at work today, daddy?

May 25, 2012 1:44 pm Published by Comments Off on What did you do at work today, daddy?
You can’t say it’s not varied. One day we’re reviewing a client’s marketing campaign the next we’re presenting an SEO…


It’s a civil partnership. Usually

April 24, 2012 5:15 pm Published by Comments Off on It’s a civil partnership. Usually
The dodgy sex aside, I sometimes think that long term client relationships are a bit like marriages. Both parties enter into…


Life’s a pitch – part two

April 10, 2012 9:14 am Published by Comments Off on Life’s a pitch – part two
Life’s a pitch – part two Those of us in this industry with long memories talk glowingly of the time…


Life’s a pitch – part one

March 19, 2012 8:54 am Published by Comments Off on Life’s a pitch – part one
Life’s a pitch – part one Busy isn’t it? We’re touching wood here, of course, but at the moment there…


… website by Ketchup

February 14, 2012 6:53 pm Published by Comments Off on … website by Ketchup
What’s in a name? Nothing really, a name is just a name. Except. Well, who sounds the sexiest – Brenda…


Copywriter’s blighters

January 24, 2012 7:09 am Published by Comments Off on Copywriter’s blighters
They’re called ‘baselines’ because they sit underneath logos, or ‘strap lines’ because they tie all the other elements of communication…


Ketchup Bottle Race # part 2

November 10, 2011 11:50 am Published by Comments Off on Ketchup Bottle Race # part 2
You may have read our previous blog about our sponsorship of the local Rotary Club of Grantham, well looking at…


Ketchup in bottle race

November 7, 2011 10:42 am Published by Comments Off on Ketchup in bottle race
Sometimes, running a busy marketing company with a wide variety of differently-sized, clients is like running blindfold through a zoo….


Yes, actually it IS cricket

October 24, 2011 1:08 pm Published by Comments Off on Yes, actually it IS cricket
It’s a little known fact, but my grandfather was the famous Morris Nichols who played for England and was recognised…


Ready to rock and row!

October 12, 2011 1:08 pm Published by Comments Off on Ready to rock and row!
In my (quite extensive) experience, working with charity-based clients can be like herding cats. Or pushing water uphill without a…


A fixed look at Bentons

October 2, 2011 3:44 pm Published by Comments Off on A fixed look at Bentons
One of my mother’s favourite sayings is: “if it isn’t broken, don’t fix it”.  What is it about mothers that…


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