Publicity and Media
Jan
31

Publicity and Media

January 31, 2014 9:46 am Published by Comments Off on Publicity and Media

It’s often said that ‘there’s no such thing as bad publicity’. Total balderdash. A bad image will bankrupt a brand. Marketing, advertising and public relations are all focused, in their own way, on presenting a favourable brand image. At Ketchup they work together to become a concentrated, powerful, sales-generating tool.

Pay Per Click
Jan
14

Pay Per Click

January 14, 2014 1:15 pm Published by Comments Off on Pay Per Click

If no-one can find you, no-one can buy from you. Which is why effective Search Engine Optimisation is so vital for eCommerce. But is it enough? Ketchup’s pay per click campaigns can ensure that between 20% and 30% of all people looking for your product or service make an enquiry.

eCommerce
14

eCommerce

January 14, 2014 1:14 pm Published by Comments Off on eCommerce

Our eCommerce specialists can build you a purpose-designed, efficient e-Commerce platform from the ground up. But why would we? We also have the technology to tailor you an existing, proven and highly cost-effective platform. Magento; as tested, approved and owned by the world’s leading exponent of eCommerce. eBay.

Search Engine Optimisation
Dec
13

Search Engine Optimisation

December 13, 2013 2:49 pm Published by Comments Off on Search Engine Optimisation

Having a brilliant, interactive, e-commercially viable website that no-one can find is like owning a Titian and keeping it in a cupboard under the stairs.

Copy & Communication
13

Copy & Communication

December 13, 2013 2:48 pm Published by Comments Off on Copy & Communication

Most people can read. So it follows that most people can write. But the Ketchup copywriting team goes beyond arranging words in the right order. We create convincing, selling stories. We can turn a finely crafted phrase, of course, but we don’t see ourselves as literary divas. We’re salesmen who use words to move products.

Email Marketing
13

Email Marketing

December 13, 2013 2:47 pm Published by Comments Off on Email Marketing

Simple, direct, highly effective and very cost efficient. We could be describing the way the Ketchup marketing department works. But actually we’re talking about our email marketing campaigns.

Print Design
Dec
11

Print Design

December 11, 2013 2:48 pm Published by Comments Off on Print Design

Paradoxically, when everyone is shouting, it’s often the softly spoken who stand out. It’s a principle that our print designers have applied successfully time and again. As the results for our marketing campaigns prove.

Website Design
Dec
09

Website Design

December 9, 2013 3:16 pm Published by Comments Off on Website Design

We believe every page of your website design ought to be an advertisement for your company; saying something positive about you, your product or service. We also think each page should help move you above your competitors on the reader’s ‘shopping list’.

Most users spend less than a minute on a web page – about enough time to read the paragraph above. So your communication has to be clear, immediate and involving.

Strategy & Implementation
09

Strategy & Implementation

December 9, 2013 2:50 pm Published by Comments Off on Strategy & Implementation

Questions. Frequently Asked Questions. Questioning the status quo. Why is everyone so concerned about questions? It’s answers that provide solutions. It’s answers that allow us to formulate and implement the marketing strategy your company needs to maximise the power of its marketing spend.

Brand Identity & Creation
09

Brand Identity & Creation

December 9, 2013 2:40 pm Published by Comments Off on Brand Identity & Creation

Brand development – or creation – is like riding a camel across a desert. Success depends on two factors: a clear idea of direction to be taken, and the skill to steer the brute.

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