Search Engine Optimisation
December 13, 2013 2:49 pm
Having a brilliant, interactive, e-commercially viable website that no-one can find is like owning a Titian and keeping it in a cupboard under the stairs.
December 13, 2013 2:48 pm
Most people can read. So it follows that most people can write. But the Ketchup copywriting team goes beyond arranging words in the right order. We create convincing, selling stories. We can turn a finely crafted phrase, of course, but we don’t see ourselves as literary divas. We’re salesmen who use words to move products.
December 13, 2013 2:47 pm
Simple, direct, highly effective and very cost efficient. We could be describing the way the Ketchup marketing department works. But actually we’re talking about our email marketing campaigns.
December 11, 2013 2:48 pm
Paradoxically, when everyone is shouting, it’s often the softly spoken who stand out. It’s a principle that our print designers have applied successfully time and again. As the results for our marketing campaigns prove.
Strategy & Implementation
December 9, 2013 2:50 pm
Questions. Frequently Asked Questions. Questioning the status quo. Why is everyone so concerned about questions? It’s answers that provide solutions. It’s answers that allow us to formulate and implement the marketing strategy your company needs to maximise the power of its marketing spend.
Brand Identity & Creation
December 9, 2013 2:40 pm
Brand development – or creation – is like riding a camel across a desert. Success depends on two factors: a clear idea of direction to be taken, and the skill to steer the brute.