Quite simply, a marketing strategy is a plan for how your company will get the best return on its marketing budget. The more complex answer is it helps allocate your resources to the media channels which win your brand more customers, loyalty and recognition.
To see how we can help you formulate and implement the marketing strategy your company needs to maximise the impact of your marketing spend, click here to leave us a message (or email us on email@example.com)
Well, if only there were!
There are lots of answers to the question what's the best marketing strategy? but to find the right ones you often have to ask the right questions.
We work by pairing our strategic marketing experience with your deep knowledge of the marketplace. Collaborating closely with you, our research professionals will unearth any additional marketing insights we need to inform our thinking.
With all that done, we pull together what you need, be it a specific segment, such as a social media or content marketing strategy, or we stay at the top level and design a strategic marketing plan for your whole business... and then you will have a template to follow!
We devise a strategy for you to win over consumers by approaching them in a new way, such as by offering them a product with added values or a higher perceived worth. The second crucial aspect of a marketing strategy is to differentiate your brand from your competition in customers' minds.
This all adds up to giving them solid, clearly communicated reasons to buy, especially when those reasons can only be offered by your brand!
The third, vital part of your strategy is the marketing plan. This covers not just mainstream marketing campaigns, but also how we can help you access new streams of revenue, break into new markets, engage demographically unaligned consumers and even diversify your product offering.
We'd love to help you grow your brand, like we have for many other businesses. See a selection of our marketing strategy examples below, and get in touch to see how we can help.
“We’ve been working together since 2013 so we’ve got to know Ketchup very well. Together we’ve moved The Melton in a new direction, including the development of bespoke microsites to give extra value to professional intermediaries. From digital projects to full security and back up packages, Michelle and her…
Thank you – everything looks great.
Michelle and the Ketchup Marketing team have provided an invaluable service to our business. Taking on board our thoughts and ideas they created a marketing strategy that has allowed us to focus our resources more effectively and a website that not only looks great but has constantly outperformed forecasted…
“We’re delighted with the new website and refreshed visual brand, which conveys the clarity and energy of Alacrita and is already achieving strong performance in search rankings, leading directly to new business.”