It’s often said that ‘there’s no such thing as bad publicity’. Total balderdash. A bad image will bankrupt a brand. Marketing, advertising and public relations are all focused, in their own way, on presenting a favourable brand image. At Ketchup they work together to become a concentrated, powerful, sales-generating tool.
We love helping local businesses in and around Leicestershire grow their customer base and sales through selective, targeted presentation of their brand in both local and national media, including traditional printed media and through our digital PR services.
Discover how we can help your business. Click this link to find out more, or this one to email us at firstname.lastname@example.org with your query.
Public relations, or PR, is all about managing your business' publicity - which is what we'll do as your local publicity agency.
Our PR division uses newspapers, magazines, digital and broadcast media to raise your brand's profile with potential customers. It’s our business to tell your story to as wide (and relevant) an audience as possible and generate interest in your product or service.
And, of course, there’s a knack to it. Journalists think in a particular way and have a certain approach to things. Well, it takes one to know one! At Ketchup, we can draw on decades of direct experience in award-winning journalism to win great PR media for you. We’ll help you find your story and present it in a way that will energise journalists.
So that when we contact them, they know it’ll be worth hearing – because they’re in the business of selling stories too.
We’ll design your PR to be part of an effective, overall marketing strategy.
Alongside traditional print media PR, such as compelling press releases with excellent contacts, we’ll also coordinate a digital PR campaign to coincide with your marketing activity for maximum exposure.
Today, more and more of your potential customers are forming brand opinions online, which is why we work hard to tell great stories about your business in digital media too.
Whatever the format, we ensure that journalists get your story right and retell it in the most positive way. And if you’re ever unlucky enough to attract the wrong sort of media attention, we’ll use our expertise to shield you from adverse publicity. And we can even train you how to do brilliant interviews so you keep growing the positive message of your company.
With our maximum-impact, integrated approach, and a little PR polish, your brand image will shine. Click here to learn what we could do for you.
Thank you – everything looks great.
Michelle and the Ketchup Marketing team have provided an invaluable service to our business. Taking on board our thoughts and ideas they created a marketing strategy that has allowed us to focus our resources more effectively and a website that not only looks great but has constantly outperformed forecasted…
Absolutely delighted with my new website! It’s not just a website, it’s just part of a marketing strategy developed with Ketchup to ensure a joined up message. That said, it’s also a beautiful, shiny, slick, funky and innovative website that I love! With Michelle’s guidance on other activities, I’m…
Many thanks Michelle, all your hard work is much appreciated.