TVWLA

DESIGNING AND EXECUTING A  CREATIVE  CAMPAIGN FROM PAGE TO PRINT

Overview

As one of the 10 regional Leadership Academies within the NHS, the Thames Valley and Wessex Leadership Academy (TVWLA) support NHS staff in developing leadership skills and acquiring the knowledge they need to progress within the NHS.

TVWLA’s unique offering includes training and coaching in the NHS setting, alongside the opportunity to broaden leadership knowledge and build essential skills needed to develop NHS staff and services.

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DESIGN PLANNING  AND IMPLEMENTATION 

Promoting diversity within the NHS is not a task to be taken lightly [but we never shy away from a challenge]. As a full-service marketing agency, the client sought our expertise to devise a thoughtful campaign that reflected the NHS’s value of inclusion in the workplace through print collateral.

Such an impactful concept needed a considerate approach to developing the right tone and key messaging that would resonate with readers. We perfectly balanced a lighthearted design with digestible but impactful key messaging in a brochure that was distributed throughout the Thames Valley and Wessex and resonated with residents.

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Inclusive graphic design

Our visionary graphics team devised a ‘family’ of diverse illustrated characters that reflected the importance of inclusion within the wider campaign in a sensitive but professional manner. Whilst the graphics encapsulated the messaging of the wider campaign, they also were representative of a diverse audience and featured in a series of posters and a workplace inclusion brochure campaign for TVWLA.

Stress-free print management

We really do mean it when we say we’re a completely in-house full-service agency. When the client enquired about our printing services, we liaised with a trusted supplier to manage the printing process on the client’s behalf. From the initial client meeting to the design stage and print distribution, we were on hand at every stage of the process to deliver an incredible A5 full-colour brochure and series of posters. This resulted in an seamless end-to-end service [and a very happy client].

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