October 6, 2017 3:32 pm
Sometimes a fresh pair of eyes and a willingness to help is all it needs. And when it’s for charity, it’s even more important to get involved.
Supporting local causes matters to us. For the last couple of years, we’ve been working with Dove Cottage, offering marketing expertise, design skills and print services to help them finalise a marketing strategy and achieve their fundraising goals through a series of events and initiatives.
Situated in the beautiful Vale of Belvoir, Dove Cottage provides high quality palliative day care to people living in Leicestershire, Rutland and Nottinghamshire. Offering more than 3,700 day places every year, their services are provided free of charge so they rely on lots of fundraising.
Community action makes a real difference. We were only too happy to get involved with raising awareness of their 2017 summer event featuring It’s A Knockout (with dog show. We all love a dog show).
To kick things off, we designed a flyer incorporating the event registration form, making it easy for people to sign up and get involved. We also arranged for it to be printed so the team could distribute it and spread the word far and wide.
Not only was the fete was very successful, raising £333 from the family dog show and £5,300 from the fete and prize draw, the fun (and foam!) filled team event was so popular that it’s likely to be repeated next summer.
Strong links make for a strong community. We look forward to continuing our relationship with Dove Cottage and helping them promote the fantastic work that they do locally.
To find out more about Dove Cottage, visit www.dovecottage.org
For help, advice and inspiration about ways to raise the profile of your business with proven marketing techniques, take a look at Our Work.
May 29, 2015 8:32 am
Many businesses when they think about offering high quality think that this only applies to their products and services. However, when it comes to your brand and the marketing activity used to promote your business and its products and services, quality should be at the top of your agenda.
The quality of your communication, messages, content, design, website, presentations, etc… directly influence the overall viewpoint that your customers will have of your business. Many organisations make the same mistakes when it comes to the quality of the marketing activity that they put out into the world and they just don’t realise the negative impact that this is having on their brand.
Common mistakes when it comes to compromising on the quality of their marketing include;
- Do it yourself design
There are a wide range of affordable graphic design packages out there, however, great design isn’t just about the tools used. There is a science involved in ensuring that a message is communicated correctly and that the design catches your customer’s eye for the right reasons. This all has to carry your customers through to taking the required action, such as picking up the phone, completing your enquiry form, or pressing the Buy Now button.
- Poorly written content
Just like design, there is a science to writing content that sells. Badly written content will create a bad impression and even discourage customers from buying from you. Common mistakes in this area include not proofreading your content and publishing it with spelling and grammatical errors, not having a call to action, and leaving out vital information that could have encouraged your customer to contact you.
- The clip art logo
Your logo is the most tangible element of your brand, it’s a large part of distinguishing yourself from your competitors, and it’s often what your customers see first before they find out anything else about you. Investing in a high quality logo is one of the best things that you can do for your business, it will be with you a long time and is probably more affordable than you think. Nothing drags down the quality of a website or other marketing materials than a badly designed logo.
- A badly developed website
These days a company’s website is the most powerful bit of online real estate that they have. It’s also more than likely going to be the first thing that your potential customer will see of your brand. The design and usability of your website is vitally important. We are impatient when it comes to getting access to the information that we want, if it isn’t easy to find or your website is slow to load then people will leave and many get what they want from one of your competitors.
A well designed and functional website can be a key tool in helping you to grow your business. It can encourage a steady flow of enquiries, showcase your products and services, and be used as a platform for promoting great content.
We may be biased when it comes to promoting the use of a marketing agency to ensure that your marketing communications and materials are of the highest quality. However, you really do get what you pay for and high quality marketing is most definitely worth the investment.
Marketing is always better with Ketchup added, contact us today on 0330 088 9277 to discuss your requirements in more details. Alternatively, you can complete our online enquiry form
February 20, 2015 9:04 am
A logo is a tremendously important part of building a brand that your customers instantly recognise. It can be a symbol of trust and an automatic notification that a product is from a particular company. Logos have the power to evoke emotion, tantalise senses, and trigger memories. If you think of the ‘Coca-Cola’ logo, how do you feel? Can you almost taste the drink? A logo is a representation of what your business, products, and services are all about. Despite your logo being only one part of your brand, it’s perhaps one of the most important parts because it is the visual representation of your company.
If you’re putting off creating a business logo, maybe these benefits of having a logo will change your mind.
- Encourage faith in your products – You may have the best product the world has ever seen, but if it’s poorly packaged, without a logo or anything else to show that it’s from a quality and trustworthy company, it will be harder to sell. How a product is packaged is extremely important to today’s consumer.
- Make your company more recognisable – Many of your customers and potential customers will pay more attention to a visual advertisement than one full of text, a picture paints a thousand words as the saying goes. With many of us only having the time to glance at things during the hustle and bustle of the day, it’s important that you create something that can catch the eyes of your audience. A logo that is well known will always get attention.
- Return on investment – The more people that see your logo, the easier it will become for them to associate it with trust, good products, and reliability. This means that they will take the time to view anything that has your logo on it. Investing in a logo and using it to build a strong brand will encourage customers to engage with your company and purchase your products, if you have the right logo you should gain a healthy return on your investment quite quickly.
- Attract the right customers – A great designer will consider the colour, visual elements, and typography of your logo. The right kind of logo will attract the right kind of audience and result in more sales. How a logo is designed should be specific to the kind of industry you’re in and catch the eye of the type of customers you want to attract.
It’s a good idea to invest in a professional designer who will get to know your business and your products and then take all of this into consideration when creating a logo that can be used for anything and everything. Something that will accurately reflect your company and get it noticed. Some businesses have attempted to create their own logos using clip art or generic images – this will get you nowhere. If you’re going to use visuals that will last you through the years, they have to be created professionally by someone who knows what they’re doing.
If you want to get off on the right foot when it comes to the building of your brand and the design of your logo, contact the team at Ketchup. We have helped a number of businesses build a successful brand with a recognisable logo. Call us on 0330 088 9277, or complete our online enquiry form.
October 16, 2014 4:45 pm
The whole purpose of marketing is to bring in more customers, and therefore increase sales. However, it isn’t just the presence of marketing that will do that, part of a great marketing strategy will include high quality and effective design that will appeal to your customers.
When you create a website, a logo, a newsletter, an advertisement, or anything else, you’re building a brand that people can recognise. The objective being that when a customer sees your brand, they will instantly know that it is a trustworthy and quality product or service. Therefore, if part of your brand and anything associated with your brand looks less than professional, your customers are going to second guess the values of the entire business.
What can good design can do for your business?
What do we mean by good design? Good design should be effective and professional, it should represent your company and appeal to your customers. Good design speaks for itself and will attract many more people than a design which obviously contains no effort or understanding of the organisation’s key customers. The design of your marketing doesn’t just have to catch someone’s attention, it has to keep it.
Any design work created for you should complement your business and the products and services you are selling. It’s important to know what will attract your customers and make them want to find out more about the business and what it does. For example, the colours, text, information, and images on your website should all be well-designed to incorporate what your customers will be drawn to.
A good Graphic Designer will take the time to understand your business and your market and will have the knowledge and experience to incorporate the right elements into an effective design. Every business is battling to be seen amongst the thousands of marketing messages broadcast each day, a visually appealing and well-designed message can really help to get you noticed.
Creating consistent and eye-catching design throughout your entire business, whether through an in-house team or an external agency, will maintain a level of communication between you and your customers. However, in order to get that relationship with your customers, you must first know them well enough to be able to predict how they will respond to certain visuals and designs. Many businesses have customers that will provide feedback or suggestions, so the task of designing with them in mind becomes easier. This will allow you to provide something they’ll actually want. For example, if you have a well-designed website, customers will actually want to voluntarily sign up for your newsletter, buy something from your online store, or watch a video targeted at them. If they find the design of your marketing collateral compelling enough, they may even share with friends and family on social networking sites which could increase the number of users you have.
Many businesses will tell you that great design work is one of the main reason for their marketing success.
If you need help with designing the perfect marketing collateral for your business, whether it’s print or online, contact Ketchup Marketing on 0330 088 9277 for an informal chat today or use the contact form here.
December 12, 2013 11:17 am
Being paid for doing a job well feels great but getting good feedback feels brilliant – and not all of the projects we do for clients are big expensive strategy documents, sometimes all your business needs is a simple solution, as long as it is well-thought through and executed properly.
So when we recently produced this flyer for a client (pic below) we were confident it would have a positive impact on their bottom line, which is ultimately what marketing is for – to help your business attract profitable customers.
Here’s what our client said…
“I can’t lie…the response has been awesome! What would have been a very poor month has, within the last week turned into a good one! The foot flow and telephone enquiries have increased and the quality of customers has been good. It’s something we’ll definitely do again.”
Not all marketing activity needs to be budget-busting! A simple case of analysing the situation, understanding your client and communicating with your target audience effectively can make a huge difference. Whether it’s a flyer, press advert, brochure, simple web presence through complete campaign, re-brand, social media strategy and management or ecommerce-websites – we won’t try and sell you something more than you actually need.
We work by the KISS principle – Keep it Simple, Stupid! So, want some Ketchup with that?
Need a simple solution to your marketing problem? Just pick up the phone and speak to Michelle on 0330 088 9277 or contact us here – yes it really is that simple
May 16, 2013 10:07 am
Will you ask our brand consultants and copywriting team to create new product names, or devise a new proposition and strap line for your business?
Will you have our designers re-lay a page of your website to demonstrate how it could gain added sales appeal and more standout from your competitors?
Or will you ask our experts to review your SEO to make attract the right customers – in greater volume – to your site? Or make sure it’s ‘cookie clean’ and complies with the latest regulatory requirements?
Take advantage of our offer of a FREE HOUR of creative/expert insight. Call us now to discuss your project.
We’ll even include our initial consultation, into the bargain.
For more info, click here or phone Michelle Jones, Marketing Director on 0330 088 9277 or 07747 604020.