Mar
26

Who’s up for an Easter Egg hunt?

March 26, 2018 12:00 pm Published by Comments Off on Who’s up for an Easter Egg hunt?

This competition is now closed

After the success of our festive giveaway, we’re back with an Easter version.

ketchup easter egg hunt

It’s an Easter Egg hunt with a difference. You won’t be winning Easter eggs – that’s far too unoriginal – but you’ll definitely be getting your chocolate fix.

All you need to do is track down 12 Easter eggs which our Ketchup bunnies have carefully hidden on our website.

Once you’ve successfully found all 12, you’ll be entered into our prize draw to win a wonderful Easter prize… one that’ll keep you going until the autumn.

To get you started, here is was the first one (competition now closed).

Clue: check the image above to help you identify the rest! They’re scattered around the pages of our site.

Good luck!

Nov
11
Things I Have Learnt

5 weeks at Ketchup: Things I have learnt

November 11, 2015 1:20 pm Published by Comments Off on 5 weeks at Ketchup: Things I have learnt

After spending 5 weeks at Ketchup HQ, I have had the best experiences and learnt so much about the world of Marketing and working with local businesses.  Here are some of the key messages from my time at Ketchup:

Knowledge is Power

It is vital that business owners understand who their target market is and how these clients engage with their business.  Who is your ‘typical’ or most profitable customer? What kind of lifestyle do they lead?  What brands do they buy?  The answers to these kinds of questions will inform the style and tone of the Marketing materials produced for this group and will help make sure your Marketing is appropriate for these people.  Those of you who know Michelle might have seen the Janet and John presentation…

Online – along the right lines?

While no-one can deny the importance of a professional website, not all aspects of online marketing are appropriate for every business.  Business owners tend to view social media as an efficient way to boost their business profile, but certain industries are unlikely to increase their profits by 20% simply by tweeting about their work.  For instance, cranes, labels, mezzanine floors and glue are not the sorts of posts likely to receive a record number of likes.  Babies, food and pets, however, are.  Equally, if you are going to have a Facebook or Twitter account, make sure it remains relevant and up-to-date, as it looks unprofessional if you started in earnest, but have made no effort to continue posting.

Branding: Three time’s a charm

Three really is the magic number in Marketing, with people needing to see a brand three times before remembering it.  With this in mind, businesses need to ensure their Marketing message reaches their target audience enough times.  There are many different ways of doing this, from offline A-boards to websites and online Facebook advertising.  Likewise, being creative is a great way to be memorable, such as using different shapes for your Marketing material.  However, businesses must ensure they have the money to execute a campaign effectively, and should have the 3 touch points goal in mind when budgeting.

For more insights into what I have gained from working at Ketchup, look out for my next blog.

To discuss how Ketchup Marketing can help your business, use the contact form here or visit the website for more information.

Signup to our Newsletter

By signing up to this newsletter I confirm I have read and agree to the storage and use of my data in accordance with Ketchup Marketing's privacy notice. We may also keep you up to date with the latest Ketchup Marketing products and services, as well as special offers, events and training materials. We'll always treat your personal details with the utmost care and you're free to unsubscribe at any time.

It’s all about the results