May
21
Business Awards

Ketchup clients clean up …

May 21, 2015 8:34 am Published by Comments Off on Ketchup clients clean up …

Ketchup clients….at the 2015 Mercury Business Awards

There is nothing that we love more than seeing our clients succeed. So you can image how happy we were when we heard that a number of them were among the businesses honoured at this year’s Mercury Business Awards.

The awards, now in their 10th year, were held at Greetham Valley Hoel on Friday 15th May 2015. The event is designed to acknowledge and award local businesses across the Rutland and Stamford areas, whether they are a one man band or a bigger player.

They like us, they really like us!

We are so happy for our clients who received awards or were highly commended;

Stamford Stone – Winner – Established Business of the Year Award

We have worked closely with Stamford Stone, a family business that has been supplying stone and stone products nationally since 1997, on their marketing for some time now. Among other things, we develop and help to implement their marketing strategy, and we recently redesigned and launched their website.

Click here to read more about how we support Stamford Stone with their marketing.

Simmons Optometrists – Winner – Small Business of the Year Award and Independent Retailer Award

Simmons Optometrists, based in Oakham, are supported by the Ketchup team in a number of areas. We work with them to develop, implement, and monitor their marketing strategy and activity and are currently redesigning their website.

Simmons were also highly commended for their dedication to five star customer care.

Alice Reins – Winner – Business Innovation Award

Alice Reins is a new company that designs tack specifically for horse riders with disabilities, riding novices; young and not-so-young horse lovers. The Ketchup team have been lucky enough to have worked with the company from day one. We applied our knowledge and experience of how to successfully launch and market a new company to ensure that the brand, website, and social media were right from day one.

Click here to find out how were helped Alice Reins gallop towards success.

Barefoot Flooring – Highly Commended – Independent Retailer

Barefoot Flooring, a family run business based in Oakham, were winners at last year’s awards and this year they have been recognised again and highly commended as an independent retailer. We’ve worked with Barefoot on a number of marketing projects designed to increase awareness of the business and the flooring products and personalised service that they offer.

Do you want to be an award winning business? The right marketing helps, contact us today on 0330 088 9277, or complete our online form, and add a little Ketchup to your business.

May
03

Open for Caravans!

May 3, 2013 2:42 pm Published by Comments Off on Open for Caravans!

 

Back in February I met John and Lynn who whilst local to our Melton Mowbray office had purchased a caravan and camping site in Cornwall, and were looking for our help with designing a website.  Over coffee and cake we devised a sitemap and I sold the prospect of weekly blogging and social media to Lynn, John (renamed the silent one), just sat and look at me a little bewildered and often mentioned budget!

So whilst the sale of the business went through and prior to moving “down south” we designed and launched The Meadows website.

Open for Caravans

Open for Caravans

We have had weekly updates and photos of the refurbishment of The Meadows, from the discovery of old cars, vintage farm machinery, and caravans hidden in thick overgrowth, the tales of “odd” workmen and of course the arrival of Camp Dog Harvey (Head of Security) and his new work boots!  Lots of the treasures discovered have been ‘upcycled’ and appear around the site for customers to enjoy. In addition, you will have often seen us mentioning Camp Dog Harvey in our tweets and The Meadows has appeared on our blog.

12 weeks on, and many man hours later (and budget … John, see we are a “bargain in comparison to new electrics) The Meadows opens for business TODAY.  The camp site, now benefits from hard standing grass pitches, and the shower block refurbishment is fantastic. New electrical hook up points next to the stream have been installed and a shop will open on site this weekend ready for Martin Doreys arrival, and of course lovely new signage to welcome guests. There is also a fab new decked area for guests to enjoy and in the evenings the old log burner will be lit, with a kettle for customers to fill up.

As for the website, well it’s attracting over 1300 visitors a week and on average there are 7 bookings a day – what a great start to The Meadows first season in Cornwall.

Team Red and Head of Office Security – Tommy Ketchup will be visiting in June, can’t wait to see it for real and for one of Johns breakfast baps (how much?).

Enjoy your first weekend from all at Ketchup HQ.

Madam Ketchup? I think not
May
25

What did you do at work today, daddy?

May 25, 2012 1:44 pm Published by Comments Off on What did you do at work today, daddy?

You can’t say it’s not varied. One day we’re reviewing a client’s marketing campaign the next we’re presenting an SEO strategy. And that’s on top of designing and writing websites from the wire-frame up. Luckily, our core team of project managers, designers and copywriters is backed up by a network of specialists – SEO professionals for example – so we can handle virtually anything. With aplomb, we like to say.

Loving those new clients

Following the old ‘bird in the hand’ adage, we make sure the pursuit of new business never impinges on the service we give our existing clients. That said, most new clients do need a honeymoon period whilst they bed in.

Which brings us to a new client in the wedding industry. Interesting project; it’s for a successful, established, local business with big ambitions. We’re taking them through a complete rebrand: new name and business proposition, redesigned branding, new website design and copywriting plus SEO programme. Exciting times.

We’ve also been appointed by a dynamic chain of Estate Agents, who are keen to build a monumental reputation for their new office in Melton Mowbray. We’re creating a press and direct mail advertising campaign for them, using a copywriter with extensive experience in the property market – having worked for Barratt, Higgs and Hill, Crest Nicholson amongst others.

Fun and (Olympic) games

Talking of Melton Mowbray, I popped into JJ’s Lingerie – a long-time client of ours – to admire their new, Olympic-styled window. A great effect but I did wonder about brand protection. Sure enough, in came the local Trading Standards and ordered the display to be taken down; on pain of a £10,000 fine. Ouch.

Madam Ketchup? I think not

They say variety is the spice of life, but sometimes life can be a little too spicy. Over the years we’ve been approached by potential new clients who include a transvestite hotel, a company selling sex toys, and a whip maker. Regrettably we couldn’t offer them to – ahem – handle them to their satisfaction. Nothing wrong with the adult business – we just don’t have experience in that area. No, really.

The risks were simply too high ...
May
23

Atlantic rowing bid put on ice

May 23, 2012 11:50 am Published by Comments Off on Atlantic rowing bid put on ice

Even at the very beginning, when we at Ketchup first began discussing the content and design of the OAR website, the row seemed a hugely daunting challenge. But then, it wouldn’t be worth doing if it was easy. It certainly wouldn’t have attracted the massive amount of attention it has – or inspired massive media coverage on both sides of the Atlantic – if it was going to be plain sailing all the way across.

Like all great ideas; rowing across the North Atlantic sounded like a simple enough concept. But anyone with any idea of the effort involved in such a high-risk undertaking would know ahead of time that the enterprise was likely to be fraught with difficulty.

At Ketchup we say it’s fine being wise after the event, but it’s even better to be wise before the event. Since 2010, literally thousands of lethal ice fragments have broken off the Petermann Glacier of North West Greenland and have been blown by strong south easterlies onto the coast of Newfoundland. The sharp-edged ‘bergy bits’ of ice float just beneath the surface of the water and wouldn’t have been visible to the rowers, especially at night. An absolutely terrifying scenario.

For more information on the Peterman Glacier please visit http://www.youtube.com/watch?v=P0hYScmwHp0&feature=related

Of course, everyone from the designers and writers here at Ketchup, to the rowers themselves and their supporters feel completely deflated, but Andrew ‘Mos’ Morris explains the decision to defer the attempt:

“The risks were simply too high. The responsibility we have to our families, friends, sponsors and supporters to ensure a successful outcome, left us with little choice. To make the decision not to row is hugely disappointing, but we were here to do something inspiring, not something stupid. Bojangles would have been no match for sharp, compacted, several-thousand-year-old ice.”

Was there ever a more graphic or emotive illustration of the damage that climate change is having on our planet? Andrew’s co-rower, Roz Savage takes up the story.

“Given our immovable deadline of reaching London in time for the start of the Olympics, we unfortunately don’t have the option to wait until the ice dissipates, which will take another couple of weeks at least. After much soul searching, it is with regret that we have come to the difficult decision to postpone our row for this year. The chances of hitting ice – and the serious consequences of a punctured hull in freezing North Atlantic waters – meant that the risk to our safety was simply unacceptable.”

Given the general disappointment it seems there is no good news. However, it this situation helps underline the urgent need for positive action to be taken immediately to counter the effects – and stem the causes – of global warming, then all is not lost. Indeed, followers of the OAR effort are urged to check with this website regularly for further updates, explanations and plans for the future.

Thanking everyone for their support and enthusiastic encouragement.

"bergy bits"
May
16

Rowers keen to make a splash – not a crack!

May 16, 2012 10:04 pm Published by Comments Off on Rowers keen to make a splash – not a crack!

Anyone back in the UK who thinks that May is proving ‘a little inclement’ should think again. Sure, here in Canada, we know that you’re currently undergoing the ‘wettest drought since records began’ but if you stop peering dolefully out from under your umbrellas for a moment and spare a thought for what’s happening out here in St John’s Newfoundland, you may feel you’re facing a storm in a teacup.

The weather here is so bad that the start of the epic row has been delayed. Yes, the crew expected to face mountainous seas. Yes, they expected the looming threat of ice bergs. But they didn’t expect to meet the truly chilling prospect of undersea ice.

Reporting from his vantage point overlooking St John’s Harbour, OAR crew Andrew Morris, explains:

“More significant than the ice bergs themselves, are the ‘bergy bits’ – lumps of ice floating just beneath the surface of the water that won’t be visible to us as we row backwards, particularly at night. We are currently exploring all of our options. Until the weather improves to a point where it is safe for us to depart, we’ll be staying on dry land.”

Who can blame him? The ‘bergy bits’ represent a major hazard to a boat this size and finding yourself suddenly capsized or holed and taking in the freezing black waters off the Newfoundland coast are too awful to contemplate. The crew has to take the safe – and sane – option.

But where do these treacherous undersea floes come from? Back in 2010, part of the Petermann Glacier of North West Greenland ‘calved’, leaving a giant floating ice island, travelling inexorably southwards. Over the last two years, fragments have broken off, creating icebergs and literally thousands of lethal ‘bergy bits’. Strong south easterlies have blown the bergs onto the coast of Newfoundland and increased their break up. Please visit  http://www.youtube.com/watch?v=P0hYScmwHp0&feature=related for an overview of the Peterman Glacier.

What does all this mean for the future of the O.A.R. effort? At the moment the team is in the position of ‘hurrying up’ and ‘waiting to see’. Time is of the essence, of course, and waiting for the weather is always a morale-sapping experience, but they will set off as soon as a window of opportunity opens. Go to http://www.olympicatlanticrow.com/2012/05/10/press-release-icebergs-and-strong-winds-delay-departure-of-oar/  to read last week’s press release covering the situation.

Overall, the OAR story has been covered by media across the UK and Canada, as well as further afield, so you can gain an overview of the print coverage generated by visiting the website. The team has also been interviewed on a number of TV and radio shows including Channel 5’s the Wright Stuff and CBC, the Canadian National Broadcast.

We’d be delighted to hear from you. For the latest updates regarding departure, and any  questions you might have, please see the OAR twitter feed @OAtlanticRow . Comment from the team and more information about the ice situation can also be found on the OAR website at www.oar2012.com .

 

Dynamic by name …
Feb
14

… website by Ketchup

February 14, 2012 6:53 pm Published by Comments Off on … website by Ketchup

dynamic_merchandising_1_website_designWhat’s in a name? Nothing really, a name is just a name. Except. Well, who sounds the sexiest – Brenda or Roxy? Who sounds the most romantic – Stanley or Jean-Paul? The point is, you’d expect that a company with the chutzpah to call itself ‘Dynamic’ would be able to deliver an electrifying range of products and services, right?

Absolutely right. Dynamic create and produce some of the most jaw-dropping promotional displays and POS for company like Coke, McVities, Appletiser etc etc.

And we love working with them because they take, well, a dynamic attitude to using creative work to attract high profile business.

Make us stand out. We want to sound different. Push the boundaries. Nearly all clients say that, but these guys really mean it and that is like a red rag to a creative team.

Gauntlet plucked off the floor, our copywriting team started by writing a screed and a half of lovely, flowing, lilting, web copy. Then we took out a scalpel and assassinated it. Cut it to the bone. Down to five word sentences that stabbed home the prime points.

Terse, telling, selling points. Telegraph-ese bullets. Each with its own dramatic poise.

Then we carefully counter-balanced the bullets with longer sentences designed to nurse the reader through compelling sales messages, masquerading as passages of reassurance. Works, doesn’t it?

Our sales record proves it; copywriting is like acting. You shouldn’t notice it, you should just believe. You shouldn’t be able to see the persuaders, you should just be persuaded.

Then we moved onto the proof of the pudding. We wrote case studies for Dynamic that eschewed the usual The Challenge/The Solution/The Result format and created fast, interesting slugs of proof – laced with performance facts. Proving to prospective clients that Dynamic could, indeed, deliver.

Of course, we wouldn’t do the same thing for you. We’d devise you a completely different stance, in order to achieve the results you want. Whatever your name.

Further project details and images are on our portfolio

Grandad Ketchup
Oct
24

Yes, actually it IS cricket

October 24, 2011 1:08 pm Published by Comments Off on Yes, actually it IS cricket
Grandpa Nichols

Grandpa Nichols

It’s a little known fact, but my grandfather was the famous Morris Nichols who played for England and was recognised as one of the best all-rounders of his day. In fact, he was Cricketer of the Year in 1934.

A little more recently my Dad became an umpire and my Brother is currently captain of Melton Mowbray Cricket Club (MMCC).

So I was…ahem…a maiden bowled over when I was asked to sponsor MMCC. Ketchup’s graphic design and web team has contributed a template wordpress web site, and our logo is now worn by all first team players (only the best for Ketchup!). You will find me often in the slips to catch any website design or brand development projects they might bat our way.

Think that’s about it for the cricketing puns, although our copywriting team probably has a whole kit bag (or box!) more of them, if I ask.

My point is that Ketchup Marketing don’t just create advertising and marketing for large commercial organisations. We do a lot of work for local companies in Leicestershire, Nottinghamshire and Lincolnshire that need professional help to develop their brands and grow profits. In fact we specialise in advertising, website and print design for companies of all sizes – finding new ways to make budgets work harder.

So, even if cricket isn’t your game, you’ll find our insightful, impactful approach to marketing will help you knock your competition for six!

Signup to our Newsletter

Your privacy matters to us. We promise to keep your information safe and we’ll only get in touch with you according to your preferences.
You can read more about how we store and use data in our privacy notice.

It’s all about the results