Public Relations, or PR, activity can be extremely useful to all kinds of businesses, whether they are small, big, or multi-million corporations. When PR is used correctly it can be a fantastic tool to raise awareness of your organisation, and build your brand and reputation.
What is PR?
PR is often seen as something that a publicist does for celebrities, and while that is one arm of Public Relations, it’s not the only one. The objective of PR activity for organisations is to build a positive image and reputation, therefore, it fits in well as part of your overall marketing strategy. The Chartered Institute of Public Relations’ official definition of Public Relations is:
“Public Relations is about reputation – the result of what you do, what you say, and what others say about you.
Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
Here are some examples of how PR can benefit your business;
- Credibility – Your reputation is everything in business. It’s easy for businesses to plaster advertisements everywhere and maybe it will result in a few sales, but if you have spent time and effort on building your reputation, people will feel more comfortable buying from you.
- Securing bigger business – A good and well publicised reputation takes away some of the risk in buying from you, that means that larger organisations will be more likely to want to work with you and will be willing to pay a premium for your products and services.
- PR and the internet – Online advertising and other forms online marketing is a must but with PR you can get so much more out of it. By sharing press releases, news, broadcast clips and much more with news outlets online, you can boost validated links to your website and therefore increase traffic and your rankings with search engines.
- Cost effective awareness building – Even with the use of the internet, advertising and marketing can be costly, and businesses have to budget, which can limit what is seen by customers. PR is much more cost effective if done right because one major link to your business via the media can result in more custom than months of minimal advertising.
- Stand out against your competitors – PR is an excellent way of positioning yourself ahead of your competitors by building a rock solid and well recognised reputation.
Public Relations can do a lot for a business if carried out correctly, having a great reputation in your marketplace can offer you so many benefits, from being able to charge higher prices for your products and services, to standing out against your competitors.