A-Z of Marketing: QR Codes

May 21, 2015 8:27 am Published by Comments Off on A-Z of Marketing: QR Codes

When QR codes were first launched businesses went crazy, adding them to everything that they could. However, the excitement has now died down and people have moved on to the next big thing.

You still see QR codes around but actually, I think that we have gone to the other extreme and we under-use what can be a great additional feature to any printed piece of marketing collateral.

What are QR codes?

QR codes are a way to make your printed marketing collateral more interactive and they are a very handy tool for getting people to visit your website. Essentially QR codes are a little like the bar codes used in shops. They can be scanned by a smartphone or tablet, this then takes you to a web page of your choice, it could be a specific page on your website, or even a social media account.

Benefits of QR codes

As previously mentioned, QR codes are a great way to add some interactivity to printed materials, they also offer other benefits;

  • Encourage further action – printed materials are still a fantastic way to tell people more about your products and services, and they are still an effective marketing tool. However, the addition of a QR code offers an easy to follow call to action.
  • Allow you to point people in the direction of targeted information – the printed material that you give to your customers can still only tell them so much about the products and services that you offer. The addition of a QR code can encourage people to view further information, and even visit a page where they can purchase the product there and then.
  • Gets people onto your website – let’s face it, today we want to encourage as many people as we can to visit our website. This used to be achieved by adding the website address to you printed materials, which meant that the holder of your flyer or brochure had to actively type the website address into their browser. This may seem like a small thing but it meant effort on the part of your potential customer. Now they simply scan the code and end up on the exact page that you want them to view.
  • Save on printing costs – with QR codes, you can offer more in-depth information without having to increase the size of your printed collateral

Some ideas for using QR codes

If you would like to try using QR codes as part of your printed materials, here are some ideas to help you to get started;

  1. Business Cards – adding a QR code that points to your LinkedIn or professional online profile to your business card is a great way to offer people the opportunity to find out more about you.
  2. Brochures – people are often put off from reading thick company brochures. With QR codes you can reduce the amount of information offered to just enough to get the reader interested enough to scan the QR code and find out more information
  3. eGuide/Whitepapers – if you want to offer people access to further information about a topic, maybe even point them towards specific facts and figures, case studies etc…, the QR code is a perfect way to do this and avoids overwhelming your readers with too much information/a War and Peace size document
  4. Point your QR code to a specific offer, sign up, or purchasing page – the QR code makes it easier for the readers of your printed material to sign up to your mailing list, or take advantage of a special offer by purchasing online via a dedicated QR code

For more help with the design and production of your printed materials, contact the team of expert designers at Ketchup today on 0330 088 9277, alternatively, complete our online contact form.


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