Dynamic by name …
Feb
14

… website by Ketchup

February 14, 2012 6:53 pm Published by Comments Off on … website by Ketchup

dynamic_merchandising_1_website_designWhat’s in a name? Nothing really, a name is just a name. Except. Well, who sounds the sexiest – Brenda or Roxy? Who sounds the most romantic – Stanley or Jean-Paul? The point is, you’d expect that a company with the chutzpah to call itself ‘Dynamic’ would be able to deliver an electrifying range of products and services, right?

Absolutely right. Dynamic create and produce some of the most jaw-dropping promotional displays and POS for company like Coke, McVities, Appletiser etc etc.

And we love working with them because they take, well, a dynamic attitude to using creative work to attract high profile business.

Make us stand out. We want to sound different. Push the boundaries. Nearly all clients say that, but these guys really mean it and that is like a red rag to a creative team.

Gauntlet plucked off the floor, our copywriting team started by writing a screed and a half of lovely, flowing, lilting, web copy. Then we took out a scalpel and assassinated it. Cut it to the bone. Down to five word sentences that stabbed home the prime points.

Terse, telling, selling points. Telegraph-ese bullets. Each with its own dramatic poise.

Then we carefully counter-balanced the bullets with longer sentences designed to nurse the reader through compelling sales messages, masquerading as passages of reassurance. Works, doesn’t it?

Our sales record proves it; copywriting is like acting. You shouldn’t notice it, you should just believe. You shouldn’t be able to see the persuaders, you should just be persuaded.

Then we moved onto the proof of the pudding. We wrote case studies for Dynamic that eschewed the usual The Challenge/The Solution/The Result format and created fast, interesting slugs of proof – laced with performance facts. Proving to prospective clients that Dynamic could, indeed, deliver.

Of course, we wouldn’t do the same thing for you. We’d devise you a completely different stance, in order to achieve the results you want. Whatever your name.

Further project details and images are on our portfolio

Oct
02

A fixed look at Bentons

October 2, 2011 3:44 pm Published by Comments Off on A fixed look at Bentons

Before all the hard work

One of my mother’s favourite sayings is: “if it isn’t broken, don’t fix it”.  What is it about mothers that makes you want to immediately disregard their finest wisdom as soon as it drops out of their mouths?

Bentons is a case in point. Nothing broken there. Bentons are a very successful Estate Agents based in Melton Mowbray.  It’s a family-owned business that has become the Leicestershire’s fastest growing Estate Agency.

So, nothing to fix then. But, in Ketchup Marketing, our saying is: “Always build on your successes”.

We talked to Bentons about a brand development programme that would make them more appealing to a wider audience. We didn’t want to ‘throw the baby out with the bathwater’ (another one of mother’s) so we were careful to design a brand identity that would attract a new, younger market sector while retaining the traditional client base.

Our consultants and design team worked alongside How Now Marketing to complete a full rebrand; from logo design to print design for office stationery, graphic design for signage and interior décor.

After, Bentons Your Property Experts, Melton office

Another of our clients – Juniper Ash Decorating – redecorated over the weekend to cause minimum disruption to Bentons operation. (A client working over the weekend for us? Nice change!) Then our creative team – including art director, web designer and copywriter – banged brains to produce concepts for future advertising, website design and marketing materials.

Working as an extended team, we fixed it for Bentons. Sorry Mum.

So if you are looking for a new company logo / identity, branded marketing materials, office stationery then give Michelle a call at Ketchup Marketing on 0330 088 9277 or use this contact form.

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