Dec
05
Homepage design

A-Z of marketing: Homepage Design

December 5, 2014 7:58 am Published by Comments Off on A-Z of marketing: Homepage Design

It isn’t hard to understand why homepages are so important for businesses. Generally, they are the first thing that a potential customer will see about your business, and we all know how far first impressions go. A homepage is a company’s face and needless to say, you will be judged by how it looks. If your homepage can intrigue a user just enough to make them want to learn more, and look at your products or find out about your services, your sales will undoubtedly increase. These days, if a person wants to find out about a particular business, they will visit that business’ website way before using its telephone number.

With this in mind, it’s obviously very important to get your homepage right. Its purpose is to draw people deeper into the website, and it should also guide your visitors easily onto the next step of their customer journey.

Therefore, your homepage should be an overview of everything that you offer as a business so that people will recognise what you do, where you do it, and who you do it for straight away. There are a few different ways that you can make your homepage into a page that will enhance the value of your website. Take a look at the tips below:

  • Think of a great tagline – A tagline should sum up what your business is all about and placing it on your homepage will immediately let people know where they are
  • Don’t plaster the business’ history all over the page – It’s likely that your customers will want to find out things about the business eventually, but it isn’t usually the first thing that someone wants to know. It’s like telling someone your life story the first time you meet them. Stick to the vital information when it comes to the homepage.
  • Include a search option – If you have a big stock list, a search bar could come in handy for your customers. Many people will automatically look for a search option on homepages because it saves time when they have something particular in mind and don’t want to have to search for it themselves. In a time where we want everything yesterday, visitors will want to get access to the information that they are looking for quickly.
  • Link everything – It’s no good having a picture of a product or offer on the homepage if your visitors can’t click on it and be taken directly to what they want. The purpose of using a website should be convenience, and the homepage should be no different. Try to make it as easy to use as possible. Links can also give you a great idea of the behaviour of your visitors while they are on your website as link clicks can be monitored.

Of course, along with being practical for your users, your homepage should also be visually attractive. The logos, adverts, and other graphics you use should be eye-catching and relevant to your audience, the design should support your brand. For example, a new product advert or rotating banner can be big and flashy to catch visitor’s attention, but when it comes to drop down menus, the text used should be understandable and fairly plain and simple. The homepage, along with the rest of the website must also be suitable for mobile phone access. Put time and effort into your homepage and you’ll see results.

If your website is in need of a refresh, or you need to make it more accessible for an increasing number of mobile visitors, we can help. Our clients have seen fantastic results from their new websites, why don’t you join them? Contact us today on 0330 088 9277 or complete our online form and a member of our team will get back to you.

Apr
25

Is your website responding to the mobile revolution?

April 25, 2014 11:34 am Published by Comments Off on Is your website responding to the mobile revolution?

We may be a marketing agency but there are some trends and developments that even take us by surprise, and we’re not too proud to admit it. Case in point, in November 2013, whilst analysing our website results, we were shocked to discover that 77% of our traffic came from mobile devices – 77%!

We knew that the use of mobile devices to access websites was increasing among consumers, especially in retail sectors. However, this figure demonstrates that business users are getting in on the action too.

Our website was 5 years old at this point and we were always talking about a brand refresh and a new site. The number of people visiting us from mobile devices made us realise that a whole new website was in order, no more dithering, and we had to say no to some local projects to find the time needed. If we didn’t make our site more responsive for mobile users, a potentially huge chunk of our visitors would be alienated, exactly the opposite of what we wanted to achieve.

We don’t want your website to alienate potential customers either, which is why all websites developed by Ketchup are now mobile friendly as standard – there’s no extra charge.

Beyond our 77% website statistics shocker, the bigger picture figures speak for themselves. Over *1 billion people use their mobile device to access the internet, and a high percentage of them ONLY use their mobile device to access the internet. That’s right, no PC or Laptop access, purely smartphone and tablet surfing. According to Mashable in 2013 17.4% of Global Web Traffic Comes Through Mobile.

This figure is only going to rise and highlights just how important it is to your business and brand that your website, the window to your business, is easy to view, navigate, and interact with, whatever device is being used. If a potential customer accesses your site on the move and finds it slow to download and difficult to use, they will switch off, potentially never to visit again or consider buying the products or services you offer. Examples of mobile responsive websites developed this year include:

www.themelton.co.uk
www.alice-reins.co.uk
www.discrecycling.co.uk
www.allergyresolutions.co.uk

If you are looking for a new website, it absolutely has to be optimised for mobile. Find out how Ketchup can help you, call Michelle Jones on 0330 088 9277 today to discuss your new responsive website or contact us here.

* The International Telecommunication Union, November 2011

Feb
18

Another Case of the Cobbler’s Children

February 18, 2014 11:02 am Published by Comments Off on Another Case of the Cobbler’s Children

If, by now, you haven’t sussed out that here at Ketchup we are passionate about creating effective and worthwhile websites (among all of that other marketing ‘stuff’, you know the strategy and the tactics, the glorious cross-channel execution that results in sharp intakes of breath and fantastic client feedback) well, if that hasn’t quite been on your radar, well, this may not come as a shock to you…

“Sorry Mum! We got so busy doing work for our clients that we kind of forgot to include some of those lovely juicy ingredients in our own activities.”  In our defence, there are only a few of us, and we are rather committed to looking after our clients, so it’s on the cusp of inevitable that we may fall a little behind with nurturing ourselves.  Ssshhh… our own website is five years old… that’s old enough to be brushing its own teeth and riding a bike – possibly without stabilisers.

Despite having trusted advisers (every small business should have one!) to kick us purposefully up the rear-end we sometimes don’t actually have the hours in the day. Small businesses, we feel your pain – because we have first-hand experience of exactly the same thing.

So, we know that the way that people browse websites has changed over the last year or two (yawn… yes you know this too so we won’t bang on about it) but to discover from our webstats that our own visitor traffic peaked at no less than 77% from mobile devices… well, shall we say it rather focused the mind. In fact, over 1 billion people in the world today actually rely on their phones to access the internet. We read that online so it must be true.

Consequently, we have decided to make sure that none of our clients should ever find themselves in this quandary, and responsive website design (i.e. websites that work just as effectively on a mobile device as on “a proper computer” ) is now an integral part of our delivery process: all of our websites come responsive as standard. For no extra cost.

Research conducted by Morgan Stanley shows that mobile web will be bigger than desktop by 2015. If your strategy doesn’t include mobile, it doesn’t include most of your customers.  And that aint good.  And don’t go getting some crazy idea that only young ‘uns use their mobiles for web browsing.  We know an 80 year old, Beverley, who is joined to her iPhone and iPad at the hip.  The one that was replaced a couple of years back.

Want to get responsive?  Give Ketchup Marketing a call on 0330 088 9277 or contact us here.

allergy_resolutions_2_responsive_website_design

The first clients to benefits from our all inclusive responsive package are Allergy Resolutions and The Meeting Venue.

 

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