Nov
23
Using social media to market your business

How marketing uses social media

November 23, 2017 9:12 am Published by Comments Off on How marketing uses social media

Social media can help get the word out about your business. But, more than that, it provides you with an opportunity to start a conversation with your target audience and build long-lasting relationships.

Get your social media marketing strategy right and you can truly engage with current and future customers and turn that engagement into sales, growing your business.

More than four in five businesses are using platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest but not all do so effectively.

You’ll need to decide which social media ‘channels’ are most suitable for your business and you’ll need to make time for it and plan ahead.

You’ll need to adopt the right tone and speak with one voice in keeping with your branding and image. Always be consistent in your message across platforms.

Here are five more reasons why social media marketing could be right for your business:-

  1. Your fans, followers and connections are the people most likely to tell their friends and associates about you. They can be your sales force and bring you new customers.

  2. Social media is very popular with all ages and demographics so will touch nearly every customer you come into contact with.

  3. Social media adverts are a low-cost way to promote your content, new products and special offers and get your voice heard amid the din.

  4. Social media encourages a two-way dialogue so learn to listen, you’ll find out more about your audience and their interests and can gather instant market research. You can be nimble and respond quickly in or out of business hours. It can be a great demonstration of the level of customer service they can expect from you.

  5. Social media users are active and most will have smartphones so will see your posts many more times than they will actually visit your business. Your social media sites can also become the go-to place for customers who want to learn more about you and search engines may also take them to your business. Sharing any email marketing you do on social media is another way to extend your reach.

So which social media networks would work best for my business?

  • There are few small businesses that couldn’t benefit from having a Facebook page so it’s as good a place as any to start. In fact, some start-ups and small businesses use a business page on Facebook as a kind of unofficial website. It’s easy to use and update and gets you connected.

  • LinkedIn tends to work best for professionals and business owners seeking to build a network and collaborate.

  • Pinterest is a great way to showcase your company’s products and services and drive traffic to your website.

  • Instagram is great for lifestyle content, showing what goes on behind the scenes and building a visual story of your business.

  • Snapchat is a good vehicle to reach a newer, younger audience such as the millennial generation..

  • And Twitter is great for sending out messages and links to blogs and web pages and for becoming a member of a wider community.

To build a social media platform that your customers will enjoy you’ll need good visuals – pictures or video – and an ability to rein in the words as little and often works best. Posts should seek to inform, entertain and inspire. If you want a longer form write a blog instead.

Calls to action are fine, but direct sales pitches should be used sparingly or you’ll risk switching people off. You want people to ‘buy in’ to your brand and interact as that’s the way to build a fruitful, long-term relationship.

Getting it right requires careful thought and commitment so if you need help or don’t have the time (or both), ask the team at Ketchup.  Contact us here or socially we are here and here ..

Jul
05
the power of social media in marketing

The power of social media in marketing

July 5, 2017 10:00 am Published by Comments Off on The power of social media in marketing

The way businesses interact with their customers is changing – it’s no longer enough just to have a website and send out the odd newsletter.

Social media helps you to get your content seen by a community of people interested in you and what you offer. Build a relationship with them, and they’ll view you as someone they trust – and people buy from those they trust.

The first recognisable social media site, Six Degrees, was created in 1997 and combined personal profiles, instant messaging and friends. While they feel like they’ve been around forever, it wasn’t until 2006 that YouTube, Facebook and Twitter really took hold.

Social networks help you engage with your customers in real time. Simply put, they allow your brand, your business and your customer to interact freely and quickly.

So how can you harness the power of social media in your marketing?

Sign up to a social media platform that suits your style of business. Start a dialogue with your customers. Be authentic. Encourage them to leave reviews and feedback. Capture their interest. Step into their world. Make sure you reply to queries and respond to comments. Positive user-generated content is a powerful endorsement for your business.

Let’s take a quick look at some of the most popular social media platforms.

 

Facebook

facebookA few years ago, people thought Facebook was just for keeping up to date with friends and family (let’s not mention tracking down old girlfriends…).

Now it’s one of the most effective tools for reaching new audiences and engaging with current customers, generating leads, profile raising and making some brand noise.

Not to mention being able to target specific audiences based on location and demographics to behaviour and interests… it’s cost-effective, it’s easy to do and it works.

Top tip! Use images abundantly as they tend to attract the most likes, shares and comments. According to Facebook, images account for 75% of content posted by brands.

Speak to our experienced team about how your business can get the most out of Facebook.

 

Instagram

instagramEvery month, 600 million active users tell us about their lives via Instagram.

Every day, one billion photos are liked. This is where quality beats quantity. According to Forrester Research, Instagram user interactions with brands is 400 % higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

As with all social media sites, it’s about keeping your followers entertained and engaged, so you’ll need to post photos that will inspire your target audience to be part of the lifestyle that your business represents.

There are some fantastic tips available online to make the most of your business the Insta way – all you really need is your phone and a great picture – but if you’d prefer to talk to a human, ask our friendly team for a few pointers.

 

LinkedIn

linkedinLinkedIn is the network for professionals. Our top tip? Writing posts just for LinkedIn grows your brand and your connections. It’s also a great platform to build a relationship with influencers. Learn the rules. Follow them, share their content, engage and interact. Give people solutions to problems they don’t know they have. Like Zig Ziglar said:

“If you help enough people get what they want, you will get what you want.”

There’s lots of info available about marketing at LinkedIn but we know you’re busy people and are short on time so give us a call if you’d appreciate our help.

Snapchat

snapchatRelatively speaking, Snapchat’s the new kid on the block. It can help you build an engaged following, increase loyalty and boost your brand visibility if your target market is teenagers to 25 year olds.

These fast delivering platforms don’t like contrived messages. It’s about being spontaneous rather than scripted, memorable rather than mass market. You have just seconds to create an impact…

For a snap shot about Snapchat and its capabilities, just give us a call.

 

Pinterest

pinterestPinterest is visually led by definition – in the word of its co-founder, it’s a dream catcher, helping you plan, turning thoughts into reality and keeping a close eye on the latest trends and influences in the marketplace. Perhaps even inspiring them.

We’d love to tell you more about the power of social media for your marketing campaigns so please get in touch …any way you choose!

Nov
11
Things I Have Learnt

5 weeks at Ketchup: Things I have learnt

November 11, 2015 1:20 pm Published by Comments Off on 5 weeks at Ketchup: Things I have learnt

After spending 5 weeks at Ketchup HQ, I have had the best experiences and learnt so much about the world of Marketing and working with local businesses.  Here are some of the key messages from my time at Ketchup:

Knowledge is Power

It is vital that business owners understand who their target market is and how these clients engage with their business.  Who is your ‘typical’ or most profitable customer? What kind of lifestyle do they lead?  What brands do they buy?  The answers to these kinds of questions will inform the style and tone of the Marketing materials produced for this group and will help make sure your Marketing is appropriate for these people.  Those of you who know Michelle might have seen the Janet and John presentation…

Online – along the right lines?

While no-one can deny the importance of a professional website, not all aspects of online marketing are appropriate for every business.  Business owners tend to view social media as an efficient way to boost their business profile, but certain industries are unlikely to increase their profits by 20% simply by tweeting about their work.  For instance, cranes, labels, mezzanine floors and glue are not the sorts of posts likely to receive a record number of likes.  Babies, food and pets, however, are.  Equally, if you are going to have a Facebook or Twitter account, make sure it remains relevant and up-to-date, as it looks unprofessional if you started in earnest, but have made no effort to continue posting.

Branding: Three time’s a charm

Three really is the magic number in Marketing, with people needing to see a brand three times before remembering it.  With this in mind, businesses need to ensure their Marketing message reaches their target audience enough times.  There are many different ways of doing this, from offline A-boards to websites and online Facebook advertising.  Likewise, being creative is a great way to be memorable, such as using different shapes for your Marketing material.  However, businesses must ensure they have the money to execute a campaign effectively, and should have the 3 touch points goal in mind when budgeting.

For more insights into what I have gained from working at Ketchup, look out for my next blog.

To discuss how Ketchup Marketing can help your business, use the contact form here or visit the website for more information.

May
07

A-Z of Marketing: Pinterest

May 7, 2015 8:16 am Published by Comments Off on A-Z of Marketing: Pinterest

In the last few years, Pinterest grown more and more popular, to the point where it is predicted to overtake more traditional channels such as Facebook and Twitter. With over 10 million users, it is home to a bigger audience than traditional advertising could ever reach for any business. With Facebook being number one, Pinterest is the second highest social media site for referring traffic to business websites, so if you haven’t already got an account, you may want to head over and sign up ASAP. Now that you know how powerful Pinterest can be in establishing your business and loyal clientele take a look at these tips on how to get started in the right way.

  1. Set up your account properly – When you intend to use your account for business, make sure it is in the name of your business. This means that every time you pin something, your business name is seen. The Pinterest Business Centre is a great tool to use when you’re getting started because it will equip you with the basic knowledge you need for a business account.
  2. Share your pins – By now you probably have at least one account with a social media site, whether it is Facebook, Twitter, LinkedIn, or any other. Pinterest allows you to share what you’ve pinned on other social media accounts so you can easily get your existing followers to follow you on Pinterest and see the types of things you’re pinning.
  3. Carry out market research – Pinning is a great way of showing people all of your interests and ideas at once. By using Pinterest to narrow down the type of customer that your business will attract you can also research what that customer is pinning and keep their ideas in mind so you can apply them to your business marketing.
  4. Keep your own material – As a business owner, a lot of your pins will be original rather than taken from somewhere else and many will want to re-pin them. When you post content that is original, make sure you watermark it with your logo or website address so it cannot be stolen and when it is re-pinned, you get more advertisement.
  5. Get involved – The best way of getting the most out of Pinterest is to get involved. Pin across a variety of different boards, follow people that are like-minded, and make sure to interact by commenting on and liking pins. Like other social networks, you can also use @ to tag users and # to highlight keywords so people can see what you’re doing more clearly.
  6. Keep it interesting – Remember, the name is P(interest). Around 80% of all pins are re-pins so you must remember to pin things that you think others will want to re-pin. Find quality images, don’t over complicate things, be creative, and show the world what you and your business are capable of doing.

Pinterest is a fantastic way of communicating with the people that are admirers of what you do, potential customers, existing customers and life-long customers. It’s a network full of ideas and creativity that your business can benefit from daily.

If you are looking for a team of marketing experts that can get your business noticed online, contact the Ketchup team today on 0330 088 9277, alternatively, complete our online enquiry form.

Jan
09
Instagram can be used to reach your customers instantly

A-Z of Marketing: Instagram

January 9, 2015 9:15 am Published by Comments Off on A-Z of Marketing: Instagram

Instagram is just one of the many social media platforms available today and it can help boost businesses in many different ways. It focuses on image sharing, posting an image can reach millions and provide a visibility like no other. The Instagram community is growing daily so it’s a good idea to hop on board the Instagram train before your competitors do.

Instagram can be used to reach your customers instantly and give them an idea of how your business is run and what you stand for. Creating this kind of connection with your customers and potential customers is priceless. Take a look at some of the ways you can use Instagram to promote your business:

  • Display your products – The most important thing that you can use Instagram for is to show everyone your products. The benefit of shopping online is that customers can browse through products at their own leisure, and from their own home, and Instagram presents that same opportunity. Show people the variety and uniqueness in what you offer and you’ll gain some loyal subscribers.
  • Give people a visual insight into your business – People always want a quality product but all too often they’re left to rely on recommendations. With Instagram, you can show your followers how your products are made. Take shots during the process of producing your products so that your customers can see the time and effort that goes into it and they can be sure it’s money well spent. Letting people see what goes on behind the scenes can really promote trust.
  • Before and after shots – Your customers will want to know what your products can do. It’s a great idea to take some before and after shots so everyone can see how well your products perform. For example, a shot of a dirty carpet before and shot of the same clean carpet after using a carpet cleaning product.
  • It’s all about exclusivity – Your followers should feel like they have special access to your business. Use Instagram to offer exclusive previews of new products or exclusive discounts and offers on existing products. There has to be a reason for them to want to follow you and your business.
  • Show people how much you love your job – It’s important to share the passion you have for your business with others. If people can see how much faith you have in your products, it will rub off and result in sales. If you are attending an event, or going to research stock, take your followers with you by taking shots of your day.
  • Get silly – If you bump into a celebrity on your travels or even find a funny animal, share it. Your followers will want to be included in everything and it shows them you are a human being, not just a corporate body behind a machine. Being a bit more personal can be great for your business.

Instagram is a great way of showing your followers who you really are and what your products are about. It’s a way of saying everything you need to say without saying a word and creatively keeping your followers entertained so that they eventually become loyal customers.

If you need help with your social media strategy, or your marketing strategy and activity in general, it’s time to talk to the Ketchup team. Contact us today on 0330 088 9277 or complete our online enquiry form.

Nov
17
Facebook marketing

A – Z of Marketing: Facebook Marketing

November 17, 2014 9:31 am Published by Comments Off on A – Z of Marketing: Facebook Marketing

Do you have a Facebook business page? If not, you may need one! There are so many benefits to be had from setting up and using a Facebook page that businesses should consider adding Facebook marketing to their overall strategy.

Facebook pages are easy to set up and only cost something if you choose to use the various paid advertising options, and even these are highly customisable so that they can be utilised in a way that fits in with your budget. Gaining page likes and posting targeted information is an ideal way of increasing custom in your area, or further afield, and it’s much less time consuming than many forms of marketing, it’s fantastic for businesses large or small.

Here are some of the main advantages to having a Facebook business page:

  • Facebook has over one billion users! ONE BILLION! That means you have the potential to reach so many more people than you would with any other form of marketing, and you can target your efforts so that you only reach the people that you want to. It is a guarantee that you will find customers that are interested in what you’re offering.
  • It’s a great starting ground. Sure, Facebook will never be enough to keep a business going on its own, but it will mean that you have people watching what you’re doing and possibly telling others about it too, it’s a great way to encourage engagement and content sharing.
  • Facebook leads to email addresses. Make sure you create a mailing list from your Facebook contacts by encouraging them to opt in to receive your newsletters or emails – it’s a great way to start building a highly targeted mailing list of potential customers who are genuinely interested in what you are offering.
  • Facebook doesn’t cost anything. In comparison to other ways of advertising, Facebook is a dream for keeping costs to an absolute minimum, especially if you can design and manage the page yourself.
  • You can expand your reach through advertising. If you want to step up the level of activity and number of page likes, or you want to target as specific demographic with a key message, you can use adverts to get to your target audience. There’s no point in inviting everyone on Facebook to like your page. The aim of a Facebook business page should be to target people that will actually engage with your posts and be interested in your products or services. There are a number of advertising option available and you have a high level of control over what you spend, it is also easy to monitor results and tweak your adverts so that you gain the best results.
  • Facebook will give you valuable information. With a business page, you’ll get insights into how well your posts are doing, weekly page updates, and other statistics that could help you to create more sales by offering what your customers want most.
  • Increase brand recognition. When you create your Facebook page, make sure you have a brand that you want to stick to. People will come to know this brand through Facebook and therefore, they will be able to recognise it outside of Facebook.
  • Facebook will lead to other things. Use your business page to drive traffic to your website or blog.
  • Conquer the mobile world with Facebook. Many small businesses haven’t adapted their websites for people using smart phones. If you have a Facebook page, this is a mobile friendly way for customers to browse through your business’ portfolio on their phones.

These are just some of the benefits of using Facebook Marketing and, as you can see, it can really make a difference to any business. It’s worth taking the time to experiment with the platform and see how it could potentially work for your business.

If you feel that you need additional help with Facebook, you can talk to our team of social media experts on 0330 088 9277, or get in touch by filling out our contact form.

Just who is managing who these days?
Nov
11

Social Media Marketing

November 11, 2013 10:30 am Published by Comments Off on Social Media Marketing

Just Who’s Managing Who These Days?

A few years ago, we used to impart our wisdom to clients along these lines: “If someone gives you a bad review online, don’t feel that you need to react immediately – wait for your loyal customers to jump to your defence first, and then approach the complainant and try and resolve any problem.” Having one of your customers defend you is far more powerful than jumping into your own defensive position straight away, and will be perceived much more positively by third parties. And no-one wants to witness a public argument… or at least that’s how it was a few years ago.

While in some situations that advice is still relevant, the power of the public complaint via Facebook or Twitter now requires businesses to proactively monitor what’s going on – and the manner in which any complaint is handled is also very public.

Many large businesses now have adopted a strategy whereby they have a Twitter and Facebook account for the promotional messages and engaging their audience, running in parallel with a “Customer Services” account where grumpy customers can vent their spleen in a very public fashion by Tweeting to them directly, mentioning their business name or Twitter handle in a Tweet, or writing on their Facebook Wall.

This manner of complaining is becoming increasingly popular among frustrated customers, unhappy with the quality of a product or standard of service. We recently watched with unbridled glee as one of our associates decided to use this very forum to tackle a sofa retailer. After 7 months of chasing them by telephone to sort out a problem with the sofa she’d bought, she snapped and wrote a polite but lengthy wall post on their Facebook page, detailing date by date how they had failed her on a number of occasions. Within 15 minutes she had a response, and the same morning a refund was paid by the sofa firm, who will remain nameless.

The moral of this story? Using Social Media as a marketing tool is often a critical part of a business’s marketing plan these days, but it’s not just a case of shouting about how great you are, it’s about making sure that you are responding to your clients and customers, while managing any ‘tricky’ conversations in such a way that you are reinforcing your positive brand image – because otherwise you are having a very public argument indeed.

Need help managing your social media? Want to make sure your presence on Twitter and Facebook does your business justice? We can help – just pick up the phone to Ketchup Marketing and ask for Michelle on 0330 088 9277 or email on michelle@ketchup-marketing.co.uk or @ketchuptweets

“Hi, I am rich, marry me!”
Jun
26

Sorry, what did you say Marketing was again?

June 26, 2013 10:00 am Published by Comments Off on Sorry, what did you say Marketing was again?

Gary stumbled across this joke again on Twitter the other day about marketing that has been doing the rounds for a while, but we thought it was still worth sharing…

“You see a gorgeous girl at a party and you say to her “Hi, I am rich, Marry me!” ~ That is Direct Marketing.

If she walks up to you and says, “Hi, you are very rich, I want to marry you” ~ That is Brand Recognition.

If you call her the next day and say, “I am very rich, Marry me”  ~ That is Telemarketing.

If she slaps your face when you say “Marry me” ~ That is Customer Feedback.”

 

Funny?  We liked it. But we also smile at this bit that can be added on:

“One of your mates says that there’s a gorgeous girl you should marry” ~ That’s social marketing.”

And hopefully, in a nutshell, that explains why using social media can help your business. Using Twitter and Facebook give you the opportunity to share not only your thoughts and ideas, but also good contacts via great public testimonials. 3rd party endorsements have massive influence and, if harnessed correctly, can be a hugely important addition to your over-arching marketing strategy.

If you think you “could do better” (as my teacher used to say!) with using social media as part of your marketing mix, then drop Michelle a line on 0330 088 9277.  She is married though, so don’t go getting any funny ideas 🙂

May
01

The Role of PR for SMEs

May 1, 2013 3:37 pm Published by Comments Off on The Role of PR for SMEs

We don’t really do PR here at Ketchup. Or do we?

We do talk a great deal about embracing the whole marketing mix when it comes to promoting your brand – and in this current economic climate, small and medium-sized enterprises need to be aware of the many factors which will either strengthen or threaten their existence in the short, medium and long term. While SMEs need to be concerned with investing in their marketing strategy & shoring up their sales pipeline to ensure a secure and efficient revenue chain, a healthy PR campaign is a valuable addition to the mix.

Many traditional thinkers still believe that public relations deals only within the realm of damage limitation or engaging current clients and a very specific target audience; however with the advent of social media and with the subsequent increased leverage associated with such marketing communications, the correct targeting of a public relations campaign has never been more important. Forward thinking dictates that social media networking is fast becoming the preferred method of marketing for many global businesses.

The benefit that these have for SME’s is that there is usually little if any monetary investment while exposure can be phenomenal. It is therefore essential to gain a direct working knowledge of these sites; from such aspects as how to write a press release to how to actively engage the correct leads. The fundamental concept which needs to be recognised is that social networks are the marketplace of the future. In fact, if employed correctly, such word-of-mouth advertising can have the added benefit of generating more leads simply by increased social interest.

The principal benefit for small businesses is that this is still considered a niche market for many larger corporations. What presents itself here is a genuine opportunity to slide the proverbial “foot in the door” of what is proving to be a truly global marketplace. For guidance on your marketing strategy and how you can integrate social media into your marketing mix, call Michelle on 0330 088 9277

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