Nov
10

Ketchup Bottle Race # part 2

November 10, 2011 11:50 am Published by Comments Off on Ketchup Bottle Race # part 2

You may have read our previous blog about our sponsorship of the local Rotary Club of Grantham, well looking at the images below it would seem that our saucy competition (a case of wine to be awarded for the most interesting photo of the bottle, taken in situ) has tantalised the taste buds. Below you will see images we have received so far .. please keep them coming

.. just add chips?

Ketchup with Accessories

Nov
07

Ketchup in bottle race

November 7, 2011 10:42 am Published by Comments Off on Ketchup in bottle race

Sometimes, running a busy marketing company with a wide variety of differently-sized, clients is like running blindfold through a zoo. You can’t envisage what sort of creature you’re going to bump into next!

Our sponsorship of the local Rotary Club of Grantham Kesteven springs to mind. The Rotarians had received a donation of 10 bottles of tomato sauce from Wilkins & Sons and challenged our graphic design and copywriting teams to come up with a way of using them to raise money for their ‘End Polio Now’ campaign.

Tomato sauce and Ketchup Marketing? Hmmm, obviously a natural fit in there somewhere.

We devised a bottle baton race, the sauce passing from person to person to create a…well…gravy train of £1 donations. With 10 bottles and 201 or more donors the race would raise over £2012 towards polio eradication by 2012.

The Rotarians were delighted and we set about a logo design, whilst our print design team and lead copywriter created a graphic but inexpensive advertising promotional leaflet to market the events to fellow Rotarians and prospective bottle baton participants.

We’re also sponsoring a saucy competition. A case of wine will be awarded for the most interesting photo of the bottle, taken in situ. So our web design team will be posting pictures on the blog as the bottle baton race continues.

Gives a whole new perspective to the idea of ketchup marketing!

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