Oct
30
Digital marketing

A – Z of Marketing: Digital Marketing

October 30, 2014 5:10 pm Published by Comments Off on A – Z of Marketing: Digital Marketing

Digital marketing is essential to all businesses today. Can you imagine if you didn’t have a website or if customers weren’t able to find you on social media? In this day and age, that would make your business virtually non-existent to your customers.

What is digital marketing?

Digital marketing is the promotion of your products and services using electronic media channels. This can include email, online advertising, SMS, social media, and more.

Digital marketing offers a number of benefits to businesses today, not least the fact that it is easy to measure campaign response and success. Whether you run campaigns through your website, email social media, SMS, or apps, you can collect a huge amount of useful information, and not just around the campaigns’ performance, but also about your customers themselves. We mentioned in our earlier A-Z blog on data about the importance of this information and digital marketing is a prime way of collecting it.

Simply put, digital marketing will allow you to get to know your customers and tailor your offers to suit their requirements.

The relevance of digital marketing to growing businesses

As the digital world continues to grow, we as users take in more and more digital information every day. If you take this into consideration, it’s obvious that digital marketing will be the marketing of the future and will only become more complex as it goes on. Taking only one example, the amount of people that prefer to read the news online instead of going out and buying a newspaper has dramatically increased over the past few years and we’re only going to continue that way. We are becoming and online nation.

Now people buy online more than they do on the high street and more and more people are accessing the internet solely on their mobile device. Customers now do all their research into what to buy via online channels. Online is where your customers are and that’s where your business needs to be too.

As a business that wants to grow, you may be interested in knowing that digital marketing is actually a much more cost effective way of advertising than regular marketing methods and it will reach a much broader audience. Each campaign can constantly be tailored to increase its effectiveness as relevant data such as click through rates, registration numbers, etc… become available.

In a nutshell, ignoring the fact that your business needs to be part of the digital world will do it no good. It’s vital to have a digital presence with the amount of people that use laptops, tablets, mobiles, and other digital devices. It’s as important for B2B organisations as it is for B2C companies. Most households have at least three digital devices that are in daily use so there’s no avoiding the fact that your business will be noticed much quicker by having a digital presence than they would without one. Getting the word out to potential customers has never been easier or more effective, so using digital marketing should really be a no-brainer!

To discuss how we can help you to plan and execute the perfect digital marketing campaign, call the Ketchup team on 0330 088 9277 or use the contact form here.

Apr
13

Are you thinking FAQ it?

April 13, 2014 6:55 pm Published by Comments Off on Are you thinking FAQ it?

There has been a lot of debate over the years about the pros and cons of FAQ (Frequently Asked Questions) section on websites. Typically, an FAQ page will list a selection of questions the owner of the website presumes the reader of the website might wish to ask, and provides them with an answer.

This philosophy or approach to the use of FAQ pages has been at the nub of the debate – if you’ve created a website, but you think people may have questions about the content, surely you should find a way of addressing those questions within the content of the website rather than creating a whole separate area for users to check?

We have historically taken a fairly pragmatic approach to this dilemma. In our experience, clients have great success when they incorporate useful FAQ sections to their websites. So what makes an FAQ section useful? Well…

Number one, the questions featured must be real! They need to reflect the genuine queries your customers have. If you spot the same question rearing its head over and over, then this suggests you need to make this snippet of information very clear in the main messaging area of your website.

Secondly, by virtue of the fact that we are talking about typed questions and answers, we need to make sure that the FAQ page isn’t too text heavy, and includes plenty of air to break up all of those words! So clear typography, on a plain background is a must. And don’t forget about visuals – you can often explain a difficult concept far more easily in a picture than in a lengthy piece of copy – no matter how well – crafted it might be.

Lots of questions due to the technical nature of a website should be clearly categorised to help the user navigate the information. No-one likes their brain to feel saturated with information that they weren’t actually looking for, no Siree.

One thing that is a particularly handy by-product of FAQ pages (and strategically this must be considered when you’re deciding whether or not to incorporate one into your website) is that they are really excellent for optimising your website for search engines – so do include key phrases and keywords to take advantage of the improvement in visibility of your website.

The debate over ‘to FAQ’ or ‘not to FAQ’ will undoubtedly continue – if you’re unsure and would like our professional opinion, then give Ketchup a call on 0330 088 9277.

Any questions?

Feb
18

Another Case of the Cobbler’s Children

February 18, 2014 11:02 am Published by Comments Off on Another Case of the Cobbler’s Children

If, by now, you haven’t sussed out that here at Ketchup we are passionate about creating effective and worthwhile websites (among all of that other marketing ‘stuff’, you know the strategy and the tactics, the glorious cross-channel execution that results in sharp intakes of breath and fantastic client feedback) well, if that hasn’t quite been on your radar, well, this may not come as a shock to you…

“Sorry Mum! We got so busy doing work for our clients that we kind of forgot to include some of those lovely juicy ingredients in our own activities.”  In our defence, there are only a few of us, and we are rather committed to looking after our clients, so it’s on the cusp of inevitable that we may fall a little behind with nurturing ourselves.  Ssshhh… our own website is five years old… that’s old enough to be brushing its own teeth and riding a bike – possibly without stabilisers.

Despite having trusted advisers (every small business should have one!) to kick us purposefully up the rear-end we sometimes don’t actually have the hours in the day. Small businesses, we feel your pain – because we have first-hand experience of exactly the same thing.

So, we know that the way that people browse websites has changed over the last year or two (yawn… yes you know this too so we won’t bang on about it) but to discover from our webstats that our own visitor traffic peaked at no less than 77% from mobile devices… well, shall we say it rather focused the mind. In fact, over 1 billion people in the world today actually rely on their phones to access the internet. We read that online so it must be true.

Consequently, we have decided to make sure that none of our clients should ever find themselves in this quandary, and responsive website design (i.e. websites that work just as effectively on a mobile device as on “a proper computer” ) is now an integral part of our delivery process: all of our websites come responsive as standard. For no extra cost.

Research conducted by Morgan Stanley shows that mobile web will be bigger than desktop by 2015. If your strategy doesn’t include mobile, it doesn’t include most of your customers.  And that aint good.  And don’t go getting some crazy idea that only young ‘uns use their mobiles for web browsing.  We know an 80 year old, Beverley, who is joined to her iPhone and iPad at the hip.  The one that was replaced a couple of years back.

Want to get responsive?  Give Ketchup Marketing a call on 0330 088 9277 or contact us here.

allergy_resolutions_2_responsive_website_design

The first clients to benefits from our all inclusive responsive package are Allergy Resolutions and The Meeting Venue.

 

Jun
10

What price quality?

June 10, 2013 10:00 pm Published by Comments Off on What price quality?

When you’re out networking, as many busy business-owners & directors do week-in, week-out, you build up a great rapport with some of the contacts you make, and this can lead to great introductions and ultimately, convert into paid work.

It’s good practice to tweak your pitch, see what generates a good response, see what seem to hit people’s hot buttons, and then keep on honing it to perfection. Also, it pays to mix it up a bit if you’ve got a particular offer or deal, or if you’re swamped with one kind of project and need to keep your whole team busy by promoting one of your other products or services.

So the other week Michelle ventured out to networking group she’d been going to for a while.  A nice bunch of people, and a lovely venue.  We have, to be fair, been absolutely stacked in the studio with website work, so this time we’d decided in advance to promote more of the strategic marketing side of the business.

All was going well until in passing someone said how much they’d love to work with us, but that they simply couldn’t afford it. Now, alarm bells were set a-ringing by that, not because we didn’t like people to think we might be fractionally more expensive than the next agency, but because after having invested time and effort in promoting our technical expertise and great creative thinking, but because the individual concerned couldn’t see that as a general rule ‘you get what you pay for’.

There is a common misconception in small business that in order to be competitive you need to undercut the competition. No you don’t. You need to differentiate yourselves from it, add value to every stage of every transaction and deliver what you said you would at the time you said you’d deliver it. In so doing, you’re justifying the extra little bit of money you might be charging – because people are buying your expertise.

Let’s put it like this; If you’re booking a flight with a budget airline, the headline price might seem great.  But then you end up getting charged for your hand luggage, charged to book your seat, charged if you check in at the airport, charged for your in-flight meal, charged extra to pay by debit card or credit card when you pay… and actually it adds up to double what you originally thought. Whereas if you booked with a non-budget airline, the ticket price you pay includes all of those extras. The same applies when you’re choosing your agency.

So yes, it’s true that we aren’t the kind of agency that promotes an inexpensive service. There is a perception that perhaps we are more expensive than the next agency. But it’s funny how things transpire… a couple of projects we’d lost based on price earlier this year are now back with us. So perhaps alarm bells needn’t have rung quite so loudly after all.

If you’d like to have a chat with Michelle, and get a quote for marketing strategy, a new website, social media management, email marketing or SEO… then pick up the phone and dial 0330 088 9277.  After she’s gently grilled you (!) to make sure you know what you want, she’ll  meet you to get a clear understanding of your business & she’ll prepare a no obligation quote for you.  And if you go ahead with your project, unless you suddenly ask for something extra, they price you are quoted is the price you’ll pay.

Simple as that!

“Happy Hour”
May
16

“Happy Hour”

May 16, 2013 10:07 am Published by Comments Off on “Happy Hour”

Will you ask our brand consultants and copywriting team to create new product names, or devise a new proposition and strap line for your business?

Will you have our designers re-lay a page of your website to demonstrate how it could gain added sales appeal and more standout from your competitors?

Or will you ask our experts to review your SEO to make attract the right customers – in greater volume – to your site? Or make sure it’s ‘cookie clean’ and complies with the latest regulatory requirements?

Take advantage of our offer of a FREE HOUR of creative/expert insight. Call us now to discuss your project.

We’ll even include our initial consultation, into the bargain.

For more info, click here or phone Michelle Jones, Marketing Director on 0330 088 9277 or 07747 604020.

May
03

Open for Caravans!

May 3, 2013 2:42 pm Published by Comments Off on Open for Caravans!

 

Back in February I met John and Lynn who whilst local to our Melton Mowbray office had purchased a caravan and camping site in Cornwall, and were looking for our help with designing a website.  Over coffee and cake we devised a sitemap and I sold the prospect of weekly blogging and social media to Lynn, John (renamed the silent one), just sat and look at me a little bewildered and often mentioned budget!

So whilst the sale of the business went through and prior to moving “down south” we designed and launched The Meadows website.

Open for Caravans

Open for Caravans

We have had weekly updates and photos of the refurbishment of The Meadows, from the discovery of old cars, vintage farm machinery, and caravans hidden in thick overgrowth, the tales of “odd” workmen and of course the arrival of Camp Dog Harvey (Head of Security) and his new work boots!  Lots of the treasures discovered have been ‘upcycled’ and appear around the site for customers to enjoy. In addition, you will have often seen us mentioning Camp Dog Harvey in our tweets and The Meadows has appeared on our blog.

12 weeks on, and many man hours later (and budget … John, see we are a “bargain in comparison to new electrics) The Meadows opens for business TODAY.  The camp site, now benefits from hard standing grass pitches, and the shower block refurbishment is fantastic. New electrical hook up points next to the stream have been installed and a shop will open on site this weekend ready for Martin Doreys arrival, and of course lovely new signage to welcome guests. There is also a fab new decked area for guests to enjoy and in the evenings the old log burner will be lit, with a kettle for customers to fill up.

As for the website, well it’s attracting over 1300 visitors a week and on average there are 7 bookings a day – what a great start to The Meadows first season in Cornwall.

Team Red and Head of Office Security – Tommy Ketchup will be visiting in June, can’t wait to see it for real and for one of Johns breakfast baps (how much?).

Enjoy your first weekend from all at Ketchup HQ.

Yes it's that time of year again...
Apr
26

Spring Cleaning Season

April 26, 2013 2:56 pm Published by Comments Off on Spring Cleaning Season

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Yes, it’s that time of year again, the sun’s come out (finally) and shown us the cobweb that was sitting unnoticed high-up in the design studio, and that shiny, sticky bit of wall behind the spray mount cabinet where the propelled glue has managed to creep around the guard and land on the paintwork.

Tommy

Mr Tommy Ketchup

So, at Ketchup HQ we got busy yesterday morning. Not with client work (although we probably should have done) but instead with our environment.  We moved the desks and vacuumed underneath and behind them, washed the cushion covers on the sofas and even Tommy Ketchup’s bed got the once over.  He doesn’t like it as much now since it doesn’t smell of him anymore.

It makes you feel good to have a bit of a once-over.  It re-confirms your faith in what you’re doing, renews and revitalises you.  And yes, perhaps you saw it coming, but it’s worth doing that once in a while for your website, too.  A bit of a ‘website MOT’ can work wonders for your marketing and taking the time to invest in that can pay dividends.

A bit of an update, a cheeky tweak to a page that could be converting better, a slight reformatting of contact forms, adding your Twitter or Facebook feeds… all of these things can have the effect of making your site easier to find in Google, more user-friendly and more sticky – that is, makes your visitor stay on the site a bit longer, read just a bit more and potentially become a customer.

Think of it as a spring clean of your online presence.  And it’s a spring clean that needn’t cost you anything since we offer a free audit of your website as standard.  Sound appealing? Feel the urge to get the digital duster and virtual polish out? Then give Michelle a buzz on 0330 088 9277 and them maybe she’ll get down from up that ladder where she’s cleaning the windows.  Seriously, she’s gone a bit obsessive, please, call her now – if only for the sanity of the rest of the studio!

Ketchup Marketing 

Original Thinking – No Artificial Additives

How expensive is cheap?
Apr
09

How expensive is cheap?

April 9, 2013 10:30 am Published by Comments Off on How expensive is cheap?

As we’re fond of telling anyone who’ll listen; we’re immensely gratified when a client comes to us on the recommendation of one of our existing customers. It means we’re achieving the right results, and we’re good to work with. It gives us a glow as warm as…ooh…being paid on time.

It’s as satisfying as an ex-client returning, but more of that later.

There’s another aspect of being recommended that is very helpful. The incoming client usually has an idea of what sort of charges to expect. That’s not to say that people begin biting their knuckles and turning white when they see our invoices – it’s just that the phrase ‘good not cheap’ fits the bill here.

Fiat mechanic or glass of pink?

We’ll prove the point. Our design fees are very competitive. That means that they’re on a par or – more often than not – less than equivalent designers in other agencies within the region. And our boys are hot; you only have to look at the portfolio pages of this website to see that.

Our copywriting team also has vast experience. Our copy director, for example, has spent years working for the top international ad agencies in London, on major brands. No other local marketing agency can truthfully claim to offer you that level of insight. Yet our charges for copywriting are very modest.

If you drive a Fiat your mechanic costs more per hour than a Ketchup copywriter. If you drive a BMW you probably pay twice as much.

Put it another way; you could have an hour’s copywriting for the price of three 125ml glasses of pink champagne in St Pancras International. Ouch!

Buying customers at 10 grand apiece

‘We told you so’. We didn’t say that; we didn’t even think it. A year ago we pitched for a new client and lost out to another agency. It can happen for a variety of reasons. In this case, they liked the work and agreed with our marketing proposals. They used phrases like ‘spot on’ in their feedback. The all-important chemistry seemed to be there, but the sticking point was price. The other agency was cheaper, so the business went to them.

Now it’s back with us. The other gang spent the £20,000 budget and attracted exactly two new customers for their client. Now that isn’t great ROI by anyone’s standards.

So what had gone so wrong? The cheaper option soon began adding “additional” elements not covered in the original quote.  They should have compared apples with pears at the pitch stage.

We could have told them that. But it would have been the cheap shot.

 

 

Apr
02

How many beans make five? Is it nine?

April 2, 2013 9:00 am Published by Comments Off on How many beans make five? Is it nine?

At Ketchup we’re rather proud of the fact that our most successful new business initiatives are the ones our clients run on our behalf. In other words, most of our business comes from positive word-of-mouth from satisfied customers.

Second to client recommendations comes our website, which pulls strongly. As you’d hope, since we’re in the business.

Amongst the recent leads generated by our site was the invitation to tender for the copywriting and design of a new website for a large firm of accountants; Acme Bean Counters or ABC Ltd. You may have heard of them.

(We think that years ago they cunningly contrived their name to give them lead position in the Yellow Pages but, as often happens when firms do their own marketing, their plans didn’t add up. Aaron Aardvark Accountants (AAA) beat them to it.)

Anyway, that’s another story and we could spend all day inventing names for companies. In fact, our copywriting team often does.

50 pages of carefully crafted copy before lunch 

ABC wanted a quote for design and copywriting for a comprehensive, 50+ page site. Our lead copywriter did two separate estimates; one for a full site, the other for just creating copy for the 15 or so key pages.

ABC baulked at both prices. Which is odd, because our rates for copywriting are about a tenth of their rates for tax accounting.

‘We thought it would only take a couple of hours’ they said. Why? As accountants surely they could have figured out that writing fifty pages in – say – four hours meant we’d be spending just over 4 minutes on each page. We’re fast, but…

Even if it were physically possible, would you want your website – your primary point of contact with new business prospects – chucked together in under five minutes a page?

Then the Bean Counters came up with another plan. Could a copywriter spend a day with them showing them how it’s done? Because, of course, you can learn everything you need to know about marketing in a day, can’t you?

Astoundingly, we heard ourselves saying OK. Well, we try to be helpful. We also wanted to see how employing one of their £600-an-hour accountants to write 50 pages of web copy was going to save them money.

And we also thought we might pick up some tips on doing our books ourselves.

 

For more information regarding our copywriting or web design service please give Michelle a call on 0330 088 9277 or use our contact form here.

Mar
26

Ketchup’s top tips for your website – part 2

March 26, 2013 10:25 am Published by Comments Off on Ketchup’s top tips for your website – part 2

We have so much good advice for you but we know that if we squeezed too much into one article, you’d have been saturated with information and might miss something important. So here’s part two of our top tips for your website article (part one can be found here)

  1. Good navigation that’s clear and easy to follow is key.  No-one enjoys getting lost in the real world, so they won’t enjoy getting lost in a virtual one either.
  2. Keep any links current.  Broken links are a sign of a website that is neglected. Google won’t like it either.
  3. Be careful what colours you use.  You need your site to be on-brand but be aware of the messages colours send. And Fonts for that matter.  Avoid Comic Sans at all costs!
  4. Want your website to look good when you’re browsing on your mobile phone? Tell your web agency in advance so that can be taken into account when designing it.
  5. Don’t bury your key message several clicks away – it needs to be communicated on the home page.
  6. Make sure the images you’re using aren’t huge files that will take ages to load. We’re all in a rush these days and a couple of seconds delay will mean people navigate away from your site.
  7. No pop-up adverts please! How irritating. And they make your site look spammy.
  8. Relevant, in-bound links will improve your search engine rankings, so encourage appropriate businesses in your network to link to your website from theirs.
  9. Write using your customers’ language. Use keyword research to find out how people describe your product / service.
  10. Make sure your site is accessible to as many people and systems as possible.  Even colour-blindness can affect someone’s ability to use your website.

Food for thought?  Feel free to get in touch with us to see how we can help you market your business more effectively.

 

"Saucy" top tips ..
Mar
20

Ketchup’s top tips for your website – part 1

March 20, 2013 9:22 am Published by Comments Off on Ketchup’s top tips for your website – part 1

If you’re paying for a website for your business, you need to be sure it’s working for you and that you’ll get a return on your investment.  Here’s a selection of things we think you should seriously consider when you’re planning your webpages.

  1. Make sure your contact details are easy to find.  You might have a beautiful looking website but if no-one knows how to get in touch with you, you may as well have not bothered. And you can use Google Maps too.
  2. The ‘About Us’ page… Do you really need a page that talks about Uncle Bob starting the company in 1876?
  3. Address the reader – use ‘You’ & ‘Your’.
  4. Use testimonials – endorsements from your customers (real, not made up!) speak volumes.
  5. Sell the sizzle, not the sausage.  Don’t just talk about features of what you sell, emphasise the benefits.
  6. Don’t use huge blocks of text – it’ll put the reader off. Use headlines and break up lengthy paragraphs with subheadings. Check for typos!
  7. Demonstrate your expertise in your field.  Oh look. We’re doing that now.
  8. Use real photos. Give them a proper name.  A picture speaks a thousand words.
  9. Inject a bit of urgency with a call to action. “Call us now to find out how you can benefit!”  (You can if you like!)
  10. Make sure you’re updating your site regularly. Blogging is a good way of keeping content fresh.

More tips coming soon… in the meantime you can get in touch with us to find out more michelle@ketchup-marketing.co.uk

"exceeded our expectations"
Mar
15

Top qualities: Great Results, Personable, Good Value

March 15, 2013 9:07 am Published by Comments Off on Top qualities: Great Results, Personable, Good Value

Website design for Westminster Associates

Client testimonial from Westminster Associates:

“Michelle and her team have just dealt with our company (re)brand and website refresh.. and did a professional and contemporary job! They exceeded our expectations and delivered more than what we had asked for, whilst still managing to stick within our budget. The team achieved great results, were innovative with their approach, did what they said they would, when they said they would and listened fully to our needs. They asked the right questions at the right time to draw out information from us and then translated this into great outcomes. Thank you!

To visit the site click here

To see more of our website design work click here.

 

Thank You – from The Meadows
Feb
27

Thank You – from The Meadows

February 27, 2013 4:09 pm Published by Comments Off on Thank You – from The Meadows

blog-caravan_header

Dear Michelle and your fabulous team

John and I were so excited to see our website “live” and what a fantastic job you have done.

We have been so impressed from start to finish and in particular with regard to delivery. You have interpreted our initial ideas and made these in to the most fantastic website, and you should be very proud of what you have produced for us, as we certainly are.  What a great start for our new business venture and our camping site could not have a better platform for launch thanks to you and your team.

The time constraints were very tight and you have worked so hard, and have done everything you promised and more.  The whole process has been so easy for us, as you have set everything out so clearly for us, and most importantly you have done exactly what you said you would, absolutely on time and on budget.

We would not hesitate to recommend “Ketchup” and we are more than happy to display your details on our website, and to include our website in any of your advertising material.

Thank you once again for the excellent job you have done. Your company deserves its success, and thank you for giving ours such a good start.

All the very best to you all.

Lynn Bowler & John Brooks – The Meadows, Cornwall

the_meadows_1_web_site_design

Aug
29

Serious business – playing with trains

August 29, 2012 10:35 am Published by Comments Off on Serious business – playing with trains

All boys like trains. Especially when their train sets cover over 19 acres of ironstone quarry and include classic trains, steam diggers, loco sheds and workshops, tracks, nature trails and events.

But playing with trains is a serious business if want to raise the money to go on restoring and expanding your train set. You have to attract the public, and that means steaming ahead with some motivating marketing.

The rail journey began with Ketchup

Ketchup’s planners and creative teams spent time with the Ironstone quarry’s main directors, discussing the possibilities. We knew we had to compete for the diminishing ‘leisure budget’ of local families as well as drawing in visitors to the region. And that meant devising a marketing strategy that would give the quarry an ownable niche, to differentiate it from other leisure providers and allow it to appeal to a defined market segment.

Rocks by rail website designThe obvious advantages of locomotive rides; plus giant, historic machinery; plus the quarries educational appeal allowed us position ‘the attraction’ somewhere between an out-and-out theme park and a museum. Perfect for a whole range of families looking for a multi-faceted experience in their day out.

The creative work? Just the ticket

Following the positioning, our copywriting team worked with the client to research groups of potential names. The one most on track – Rocks By Rail – encapsulates the locomotive and quarry aspects of the attraction, references the 1960s onsite café and even manages to sound like fun. You remember fun – it’s what attracts people to spend money when they’ve out and about.

rocks_by_rail_1_logo_design

From steam engine to search engine

Then flowed a train of creative ideas. Our designers created a new logo style and expanded it to an involving brand identity that hinted at the excitement, and quirky worthiness, of the attraction. Suddenly the project gained momentum. The website was built – steam engines became search engine friendly – and a direct mail campaign launched Rocks By Rail as a destination to families and enthusiasts in the surrounding regions.

To see the results of our epic rail journey, please click here.

 

Team GB? No, Team Ketchup
Aug
14

Another gold for the British rowing team

August 14, 2012 5:01 pm Published by Comments Off on Another gold for the British rowing team

olympic-atlantic-row-1-website-design-banner

A huge number of unseasonal icebergs off the Newfoundland coast forced the British rowing team of Andrew ‘Mos’ Morris and Roz Savage to cancel their heroic bid to row across the Atlantic to Britain.  The risks to crew and boat posed by the icebergs were simply unacceptably high.

So plan B swung into action. Raising money to buy a fleet of rowing boats to inspire both able-bodied and disabled young people had always been a golden goal of the OAR project. By rowing up the Bristol Channel and across the country via the inland waterway system, the OAR team managed to arrive in the Thames for the start of the London Olympics, thus achieving their own ‘gold’ and continuing the interest and legacy generated by our valiant Olympians.

Team GB? No, Team Ketchup

Of course, not all members of the team were actually in the boat, but that doesn’t mean they weren’t pulling hard for the project.

At Ketchup we put together our own ‘hands on’ team of specialists to steer the OAR marketing effort, ensuring the project attracted maximum attention and support. At the helm was our figurehead and leading marketing strategist, owner Michelle Jones, backed by a crew of able creatives.

Our OAR campaign was launched with our design of the innovative OAR logo which was then translated into a distinctive brand identity that informed the nature of all consumer-facing and internal communications.

Making a splash on both sides of the pond

Once underway, the campaign had a big effect. We designed, wrote and built a website that gave fans on both sides of the Atlantic the latest news, updates and project information. This website included links that allowed followers to interact with the project and find information on allied subjects – as well as including direct video links to the rowers during the voyage. Its dynamic presentation gave a true feeling of the epic nature and underlying difficulties of the endeavour, and the copy gave a sensation of the momentousness of the event as well conveying the essential facts.

The team were interviewed on TV and radio shows in Canada and Britain and were deluged by twitter and facebook commentary and messages of goodwill.

No, we haven’t got the blisters

The sense of disappointment at having to cancel the first part of the voyage was obliterated once ‘Bojangles’ – the specialist boat designed and built by British ocean rowing expert Mick Dawson – made its way up the Thames to massive applause, and came to rest at Tower Bridge. The gigantic Olympic symbol hanging from its upper bridgework was certainly an inspiring sight. Well, the marketing and creative team from Ketchup weren’t in the boat and hadn’t done anything more strenuous than thinking hard, and judiciously wielding a mac programme or two. But the sense of achievement was noticeable – even in land-locked Melton Mowbray!

 

Dynamic by name …
Feb
14

… website by Ketchup

February 14, 2012 6:53 pm Published by Comments Off on … website by Ketchup

dynamic_merchandising_1_website_designWhat’s in a name? Nothing really, a name is just a name. Except. Well, who sounds the sexiest – Brenda or Roxy? Who sounds the most romantic – Stanley or Jean-Paul? The point is, you’d expect that a company with the chutzpah to call itself ‘Dynamic’ would be able to deliver an electrifying range of products and services, right?

Absolutely right. Dynamic create and produce some of the most jaw-dropping promotional displays and POS for company like Coke, McVities, Appletiser etc etc.

And we love working with them because they take, well, a dynamic attitude to using creative work to attract high profile business.

Make us stand out. We want to sound different. Push the boundaries. Nearly all clients say that, but these guys really mean it and that is like a red rag to a creative team.

Gauntlet plucked off the floor, our copywriting team started by writing a screed and a half of lovely, flowing, lilting, web copy. Then we took out a scalpel and assassinated it. Cut it to the bone. Down to five word sentences that stabbed home the prime points.

Terse, telling, selling points. Telegraph-ese bullets. Each with its own dramatic poise.

Then we carefully counter-balanced the bullets with longer sentences designed to nurse the reader through compelling sales messages, masquerading as passages of reassurance. Works, doesn’t it?

Our sales record proves it; copywriting is like acting. You shouldn’t notice it, you should just believe. You shouldn’t be able to see the persuaders, you should just be persuaded.

Then we moved onto the proof of the pudding. We wrote case studies for Dynamic that eschewed the usual The Challenge/The Solution/The Result format and created fast, interesting slugs of proof – laced with performance facts. Proving to prospective clients that Dynamic could, indeed, deliver.

Of course, we wouldn’t do the same thing for you. We’d devise you a completely different stance, in order to achieve the results you want. Whatever your name.

Further project details and images are on our portfolio

Grandad Ketchup
Oct
24

Yes, actually it IS cricket

October 24, 2011 1:08 pm Published by Comments Off on Yes, actually it IS cricket
Grandpa Nichols

Grandpa Nichols

It’s a little known fact, but my grandfather was the famous Morris Nichols who played for England and was recognised as one of the best all-rounders of his day. In fact, he was Cricketer of the Year in 1934.

A little more recently my Dad became an umpire and my Brother is currently captain of Melton Mowbray Cricket Club (MMCC).

So I was…ahem…a maiden bowled over when I was asked to sponsor MMCC. Ketchup’s graphic design and web team has contributed a template wordpress web site, and our logo is now worn by all first team players (only the best for Ketchup!). You will find me often in the slips to catch any website design or brand development projects they might bat our way.

Think that’s about it for the cricketing puns, although our copywriting team probably has a whole kit bag (or box!) more of them, if I ask.

My point is that Ketchup Marketing don’t just create advertising and marketing for large commercial organisations. We do a lot of work for local companies in Leicestershire, Nottinghamshire and Lincolnshire that need professional help to develop their brands and grow profits. In fact we specialise in advertising, website and print design for companies of all sizes – finding new ways to make budgets work harder.

So, even if cricket isn’t your game, you’ll find our insightful, impactful approach to marketing will help you knock your competition for six!

Those famous 5 rings .. or is it?
Oct
12

Ready to rock and row!

October 12, 2011 1:08 pm Published by Comments Off on Ready to rock and row!

In my (quite extensive) experience, working with charity-based clients can be like herding cats. Or pushing water uphill without a paddle. Nothing could be further from the truth with OAR. To continue the watery metaphor – it was plain sailing.

The training boat

OAR stands for Olympic Atlantic Row, and the idea is that two highly experienced ocean rowers – ex-Royal Marine Mick Dawson and British entrepreneur Andrew Morris – will cross the Atlantic in a rowing boat called ‘Bojangles’. They’ll set out from New York to row west to east (the hard way!), arriving in London in time for the start of the Olympics. It’ll be an inspirational journey designed to demonstrate to young people that anything is possible with determination and the will to succeed.

Stirring stuff. Well, it certainly stirred us into creating an inspiring website.

Our copywriting team – working in sync with the client – painted ‘alone against the mountainous seas of the mighty North Atlantic’ word pictures. The website design department, meanwhile, created a powerful design format and built the site in the time it takes to…ooh…row across Rutland Water.

At the present time, our brand development, advertising and print design services haven’t been called upon by the OAR team. But we’re working closely with the team over the coming months and once ‘Bojangles’ is launched our web team will be implementing web-based GPS tracking and live links so millions can follow the effort, stroke-by-stroke.

We’re excited to be sponsoring and supporting such an epic event!

 

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