December 13, 2017 8:04 pm
It’s 2018 and every business has a website, right? Not quite. The most recent ONS data found that only just over half of all UK businesses had one. But if you’re behind the curve don’t worry, Ketchup is here to support you in getting your business started online.
The first step is to accept that for many consumers the internet is now their first port of call. It’s true to say web searches have largely replaced word-of-mouth referrals.
And some 80% of internet users in the UK do online shopping, too (the highest rate in Europe).
In fact, e-commerce now accounts for over a fifth of total business turnover. So if you haven’t got a presence online just think what a 20% uplift in your sales could do for your business? It means a website is no longer simply desirable, it is essential to a modern business.
Find and capture new leads
The good news is that bridging the digital divide and getting your business started online is not as daunting as it might seem at the outset.
And with some professional input you’ll find and capture new leads. Take a look at https://www.ketchup-marketing.co.uk/capabilities/website-design/ for some examples of easy-to-navigate sites with eye-catching designs and compelling content. They are putting businesses like yours ahead of the competition.
In many ways getting your business started online is not dissimilar to starting your venture in the first place and you’ve done that successfully.
You’ll need a plan but drawing this up will break down the process into a number of tasks, making the whole thing easier to get your head around.
Here is our step-by-step guide:-
Write a lean business plan which should include market / SWOT analysis and how you’re going to fund the project
Research, register and purchase your domain name and ask Ketchup to host it for you
Make it legal – there are specific online business regulations relating to how you capture and store customers’ personal information. Make sure you comply
Write copy that sells but think images, audio and video, too. Ketchup’s expert copywriters can work with you on content. For tips see https://www.ketchup-marketing.co.uk/capabilities/copy-communication/
Commission an expert to design and build an easy-to-use website. If all your website needs to do is provide company information, testimonials and contact details then a brochure-style website will suffice. If you need to incorporate a blog or e-commerce functionality to sell good or services you’ll need a more advanced website platform. This will also require a merchant account and shopping cart tool.
Make sure your website is mobile friendly – analytic data shows a clear shift from majority desktop to majority mobile based traffic. And let Ketchup’s experts make sure that your shiny new site hits all the right buttons when it comes to Search Engine Optimisation
Consider having a Content Management System (CMS) so you can update your website regularly (good for Google rankings) without any knowledge of HTML or having to rely on external support
Think how you can keep in touch with visitors to your website. You’ll be able to build up a database and send out regular promotional emails. Online mailing system such as Mailchimp are free to businesses with 2,000 or fewer subscribers
Launch and maintain your website to keep it looking fresh. Use your social media channels to direct existing and potential customers to it. Install Google Analytics to help you track your visitor traffic patterns over time.
That’s a lot to take in all at once but talk to us and we’ll listen and put you in control. Get in touch here https://www.ketchup-marketing.co.uk/contact/
March 14, 2017 8:33 am
Many businesses think that having a simple website with their contact information on is enough. And it is. If the site is a user-friendly, responsive online platform that succinctly markets your product or service. After all, first impressions matter and customers may choose a competitor if your website is confusing or difficult to use. Here at Ketchup HQ, we understand the importance of quality web design, which is why we’ve put together some top tips on choosing a web designer:
- Good communicators – not only is it important that your web designer comprehends your vision, but that they can talk you through what is included in the work they are providing and are on hand to answer any questions you may have
- Experienced – while this does not have to be sector specific, viewing their portfolio will give you an idea of the standard of their previous work. Equally, looking at current clients is advised, as there may be conflict if they are working with any local businesses similar to your own
- References – hearing others’ experiences is another way to help you decide whether they are the right web designer for you. For instance, did they deliver the project on time and within budget? Would others recommend them?
- Technical support – trusting that your agency will be available to help with any problems, and able to provide post-build support, is vital. The expertise that went into your website means you may not be able to solve issues yourself. Alternatively, if your website is built in a CMS, will you receive training on how to manually edit parts of your website?
- Rapport – here at Ketchup, we like to discuss a project over a dog walk in the country, or cake and coffee in a local cafe – would you want to do that with your web designer? Having a good working relationship will make the process a lot more enjoyable.
If you are interested in working with an agency that does all the above and more to produce high quality websites for its clients, call Ketchup on 0330 088 9277 or complete our online enquiry form.
May 29, 2015 8:32 am
Many businesses when they think about offering high quality think that this only applies to their products and services. However, when it comes to your brand and the marketing activity used to promote your business and its products and services, quality should be at the top of your agenda.
The quality of your communication, messages, content, design, website, presentations, etc… directly influence the overall viewpoint that your customers will have of your business. Many organisations make the same mistakes when it comes to the quality of the marketing activity that they put out into the world and they just don’t realise the negative impact that this is having on their brand.
Common mistakes when it comes to compromising on the quality of their marketing include;
- Do it yourself design
There are a wide range of affordable graphic design packages out there, however, great design isn’t just about the tools used. There is a science involved in ensuring that a message is communicated correctly and that the design catches your customer’s eye for the right reasons. This all has to carry your customers through to taking the required action, such as picking up the phone, completing your enquiry form, or pressing the Buy Now button.
- Poorly written content
Just like design, there is a science to writing content that sells. Badly written content will create a bad impression and even discourage customers from buying from you. Common mistakes in this area include not proofreading your content and publishing it with spelling and grammatical errors, not having a call to action, and leaving out vital information that could have encouraged your customer to contact you.
- The clip art logo
Your logo is the most tangible element of your brand, it’s a large part of distinguishing yourself from your competitors, and it’s often what your customers see first before they find out anything else about you. Investing in a high quality logo is one of the best things that you can do for your business, it will be with you a long time and is probably more affordable than you think. Nothing drags down the quality of a website or other marketing materials than a badly designed logo.
- A badly developed website
These days a company’s website is the most powerful bit of online real estate that they have. It’s also more than likely going to be the first thing that your potential customer will see of your brand. The design and usability of your website is vitally important. We are impatient when it comes to getting access to the information that we want, if it isn’t easy to find or your website is slow to load then people will leave and many get what they want from one of your competitors.
A well designed and functional website can be a key tool in helping you to grow your business. It can encourage a steady flow of enquiries, showcase your products and services, and be used as a platform for promoting great content.
We may be biased when it comes to promoting the use of a marketing agency to ensure that your marketing communications and materials are of the highest quality. However, you really do get what you pay for and high quality marketing is most definitely worth the investment.
Marketing is always better with Ketchup added, contact us today on 0330 088 9277 to discuss your requirements in more details. Alternatively, you can complete our online enquiry form