Rocks by Rail is an old limestone quarry and working railway. Run by very enthusiastic volunteers it had always been a quirky local venue. But it needed a professional marketing campaign, based on an insightful strategy, to turn it into a major regional attraction and a destination for visitors to the area.
We went through a logical renaming and logo rebranding process.
This culminated in the launch of a new, commercially-focused website, communicating the historic importance, and the interactive fun elements to families, educators and sightseers.
Now the quarry is anything but disused, with over 3000 web visitors a week and a series of capacity-reaching events.rocks-by-rail.org